understanding your client journey

Do You Understand Your Client Journey?

Your client journey is simply the route they take from discovering you, to working with you.  Once you start seeing clients, they already follow a path whether you realise it or not.  Having clarity over this will help you focus … Continue reading

changing sabotaging habits

Changing Habits That Sabotage Your Success

Our lives are run by our habits.  They affect us as individuals, across groups and cultures.  The ability to run habits automatically reduces the number of decisions we need to make. Unfortunately, there are some habits which will sabotage your … Continue reading

supplement your income

Supplement Your Income

You don’t have to provide, produce or create everything you sell to your clients.  You can help your clients by offering them products and services that complement your work.  These can be provided either be by being an affiliate for … Continue reading

why create helpful marketing

Stop Pushing and Start Helping

If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience.  This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading

how do you know if your marketing is working

How do you Know if Your Marketing is Working?

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated … Continue reading

How to make more of your marketing

How to Make More of Your Marketing

We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible.  Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading