Creating Packages for Complementary Practitioners
The starting point for most practitioners is to offer one-to-one sessions, selling one session at a time to each client. This results in having conversations about whether they want to book another session each time. Delaying appointments or not getting … Continue reading
Creating a Marketing Message
Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
What to do When Someone Says, “You’re Too Expensive!”
Have you experienced that awkward moment when someone you’d love to help says “you’re too expensive”? They may continue with “the cost is higher than I expected”, or “I can get the same cheaper from another practitioner”. Then comes the … Continue reading
Make Your Marketing Fun
Fun is good for you! It reduces stress, increases your creativity and if you enjoy something, you’re more likely to do it! That’s why I’m suggesting turning your marketing into more of a fun activity. Many complementary practitioners think of … Continue reading
8 Myths About Building a Successful Complementary Practice
There are loads of myths doing the rounds about what it takes to be a successful complementary practitioner. Here are a few I come across regularly: Myth #1: Once qualified, clients will come Wouldn’t this be wonderful?! Unfortunately, it’s a … Continue reading
How to Give Talks for Your Complementary Practice
Do you run talks to promote your work as a practitioner? If you don’t, you could be missing a trick. Talks are a great way of marketing your services locally, getting known and finding new clients. Fifteen years ago, if … Continue reading
Overcoming a Scarcity Mindset
Growing up, I remember my parents working ridiculously hard and money was tight. I believed life was a struggle, money was scarce, and I always had to compromise on what I bought, often going for the cheaper option instead of … Continue reading
The Messy Middle
I love the description of being stuck in the ‘messy middle’, it really resonates with me. And this is where I find myself again, experiencing the messy middle. Doubts and frustrations bubbling up, constant questioning, and feeling like everything is … Continue reading
How to Stop Time Running Away With You
Some days it takes all day to do a certain task, another day it will only take a couple of hours. How come similar jobs can take different times to complete? I recently discovered this phenomenon has a name ‘Parkinson’s … Continue reading
Bright Shiny Marketing Syndrome
Do any of the following resonate with you and your relationship with marketing? Bouncing around from one thing to another, you throw everything out there and hope something sticks You’re lured into trying out the next new marketing thing because … Continue reading