RECOMMENDED RESOURCES

I only ever recommend resources that I've either created or have personally used, trust and feel happy to recommend to you to use in your holistic business

39 HEALTH AND WELLBEING AWARENESS WEEKS - SPRING 2021

Free PDF list of 39 spring 2021 awareness weeks - inspiration for your marketing that you can start using immediately

GET YOUR LIST

19 THINGS YOU NEED TO DO...

...when starting your holistic business

Are you feeling overwhelmed and struggling to know where to start to set up and market your therapy, coaching or healing business?

Would you like a checklist of the 19 things you need to do first?

You may be surprised at some of the suggestions!

GET YOUR GUIDE

HOURLY RATE CALCULATOR

Use this calculator to work out your minimum hourly rate – it will help you understand how much you need to charge per hour so you can pay yourself a fair wage.

GET CALCULATOR

FREE SUPPORT GROUP

Running a business can be lonely but you don't have to be alone.

This group is a safe space to share ideas, find inspiration and ask questions about anything related to setting up and marketing your holistic business.

JOIN FACEBOOK GROUP

BUSINESS & ADMINISTRATION

Accounting Software: Kashflow

If you have reached the stage where managing your accounts on a spreadsheet isn’t working, it’s time to switch over to online accounting software.  Kashflow is my choice (and was recommended by my accountant) – it’s designed with the small business owner in mind and is jargon-free.  It includes templates you can personalise, tutorials and has great customer support.  Check out their website and you can sign up for a free 14-day trial. (Affiliate link)

KASHFLOW

Admin: Microsoft Office 365

This is my most used software.  At just over £100 per year, it’s a great investment for a powerful system that allows you to organise all your general office requirements.  This subscription gives you an online version and you can download it to your computer if you want to work offline too. It covers most of the areas needed to run your business and will help you create your marketing too.  As a side note, they have great customer support – every time I’ve run into trouble, they have the patience of a saint!

MICROSOFT OFFICE 365

Appointment Scheduling: Acuity

You need to make it simple for your clients to book in with you.  Having an online scheduling system like Acuity will allow them to book straight into your diary.  This smart software will also allow you to automate your client onboarding including intake forms, taking payment, booking Zoom calls and sending out reminders.

ACUITY

Business Support: Federation of Small Businesses 

The FSB supports its members with advice from experts including financial and legal support.  They also provide a powerful voice for small businesses in the UK government.  Their mission is to help small businesses achieve their ambition.  If you decide to join, I'd really appreciate you using my affiliate link.

FSB

Business Support: Martin Lewis - Money Saving Expert

A free weekly newsletter for consumers to help you to navigate the financial environment and make the most of your money.

MONEY SAVING EXPERT

Password Security: LastPass

I use the free version and it's a great way to create and store your passwords securely.  It also saves you a huge amount of time and headspace.  Basically, you create a vault with a master password (which is the only one you need to remember) and manage how your passwords are stored.  (Affiliate link)

LASTPASS

Taking Payment: PayPal

Set up a business account which will allow you to make and accept payments worldwide.  It's simple to use and well trusted and a good option for small businesses.

PAYPAL

Taking Payment: Stripe

I use stripes for online payments and via my Acuity Scheduling system and invoices issued from my accounts system.  It is one of the more popular options used by online marketers and is cheaper than PayPal if you are doing a lot of transactions.

STRIPE

Video Conferencing: Zoom

This is my preference for working online with clients.  There's a great free version that you can use for 1:1 calls and groups for up to 45 minutes.  If you want to do groups for longer, the paid version is very affordable.  Zoom has loads of useful functions including sharing screens, recording video and audio, whiteboard and is user friendly.

ZOOM

Please note: some of the links are affiliate links.  I'll earn a small commission if you decide to use them but this is at no additional cost to you.

MARKETING

Artwork: Canva

A brilliant graphic design platform with a free version that many small business use.  It has thousands of templates and helps you create professional-looking graphics for your business including social media posts, presentations and posters.

CANVA

Complete Online Business Hub: Kajabi

Kajabi is my choice for building an online business in one place where everything works seamlessly together. Easily create and sell online courses, coaching and memberships from one place. (Affiliate link)

KAJABI

Email Provider: ConvertKit

I use ConvertKit and love the potential it has to create powerful email campaigns.  You get the full functionality of the system whatever the size of your list.  You’re currently limited to sending out emails that are plain rather than fancy templates.  But it’s a great system that is set up for small businesses wanting to get serious about email marketing and the trend is away from over-designed looks.

CONVERTKIT

Email Provider: Mailchimp

Are a great choice especially if you are just starting out with creating your email list.  Mailchimp has a free plan for up to 2,000 subscribers where you can create and send out newsletters and email broadcasts.  It is easy to use with lots of templates and tutorials.  This is what I use for my practitioner newsletter and it is a great resource.

MAILCHIMP

Images: Pixabay

A great website for professional quality, royalty-free images for your marketing. It's a brilliant resource if you don't have the budget to buy stock photos or hire a photographer.  You can buy the photographer a 'virtual coffee' if you wish and you can also share any of your great photos for other members to use.

PIXABAY

Podcasting: Audacity

This is a fabulous free software available to download that is really user friendly allowing you to record and edit audio files on your computer and it is compatible with PCs and Macs.  I have been using this to record my podcasts and am thrilled with the professional results.

AUDACITY

Podcasting: Audioblocks

Royalty-free music fo your podcast.  It's not free but really reasonable and if you only need to subscribe for a month and then cancel.  It gives you a huge choice and you have unlimited use of your chosen tracks.

AUDIOBLOCKS

Podcasting: Captivate

Captivate is my podcast host and they walked me through the process of setting up and distributing my podcast.  They also provide the links to add the podcast to my website and the analytics to tell me how many people have downloaded the show etc. As someone who is not particularly technical, they have made the process really easy. (Affiliate link)

CAPTIVATE

Social Media Scheduling: Hootsuite

If you want to schedule your social media posts, I’ve been using the free version of Hootsuite for years.  I use it for Instagram and Twitter (and the scheduler within Facebook for my page and group).  Hootsuite is simple to use and you can see your posts both as a stream and overlay onto a calendar.

HOOTSUITE

Video: Kapwing

This software takes your captions (SRT file) and burns them onto your video.  The captions are then part of the video, no matter where you upload it.  If you’re only doing short videos, you can download them for free with no watermark by signing in through your Google account.

KAPWING

Video: Loom

This is a great free software for recording your screen and you can capture your face in a bubble at the corner of the screen.  This great if you are creating explainer videos showing people what to do on your computer or for using a presentation and talking through it.

LOOM

Video: Rev

Get a human transcription service for just over a pound a minute.  Paying a few pounds for an accurate transcription service will save you hours in amending captions created by a robot.

REV

Please note: some of the links are affiliate links.  I'll earn a small commission if you decide to use them but this is at no additional cost to you.