The Fastest way to Find Clients

What if the fastest way to find clients isn’t about more social media, but reconnecting with people who already know and trust you?

If your diary feels worryingly empty and you're starting to wonder if this business will ever take off, you're not alone. Many CAM professionals feel disheartened when marketing doesn't bring the results they expected.

Finding clients doesn’t have to mean dancing on TikTok or spending hours crafting perfect social media posts. You just need to focus on what actually works, and that starts with real, human connections.

Why Traditional Marketing Still Works

If you’ve been spending your energy creating content, sending newsletters, or trying to grow an online following, yet still struggling to get clients, the problem might not be your work; it might be your distance.

Julie had a very professional online presence and shared valuable content regularly. But despite her efforts, her marketing wasn’t working, and she was struggling to find clients.

Once we shifted her focus to building relationships - sending personal messages, checking in on past clients, and actually talking to people, everything changed. Within six months, she had a steady flow of enquiries and a fully booked diary. After years of trying to grow her business online, it was the traditional marketing approach of personal outreach that finally worked.

This is what she did to turn her business around:

Start with Your Hot Leads

If you want to know how to find clients fast, always start with your hot leads. These are the people most likely to work with you now, not strangers on the internet. They’re people who already know you, have engaged with you before, or have experienced you or your work in some way.

Past Clients

Happy clients are your best marketers. They’ve already benefited from working with you, and many just need a little nudge to come back or recommend you to a friend who needs your help. A simple check-in message can be all it takes to remind them you’re still here and can help.

• Ask how they’re doing
• Share relevant updates about your services
• Offer a space to reconnect when they’re ready
• Make it easy for them to recommend you to others

Your goal isn’t to sell - it’s to show you care.

Current Clients

If it’s allowed by your professional body and appropriate, gently ask current clients if they know anyone else who might benefit from your support.

• Give them simple referral cards or digital links to share
• Let them know how much you appreciate their help
• Keep it low-pressure and grounded in service

When someone is happy with their results, they’ll often be more than happy to refer you, especially if it feels natural and easy.

Enquiries and Old Contacts

If someone has enquired about your services in the past, they’re already halfway to booking. The key is to follow up.

• Do you have a list of past enquiries?
• Have you checked in with them recently?

Following up doesn’t make you pushy; it makes you professional. Often, life gets in the way, and a friendly message is the reminder they need.

Don’t Underestimate Your Personal Network

You may not think of friends, family, and your local community as part of your marketing team, but they can be some of your biggest champions.

• Let those in your world know what you do, who you help, and the kind of results you support
• Have a clear and concise message that makes it easy for them to share what you do
• Ask for referrals if they know someone who could benefit from your work

Your network might not need your services themselves, but they can absolutely refer you to others, and their trust in you goes a long way.

If you want to really make the most of these connections, start by identifying who is in your network – you can find the full details on how to do this here.

Create a Simple Hot Lead List

Grab a notebook or open a spreadsheet. Write down:

• Names of past and prospective clients
• How to contact each one (text, email, voice note, etc.)
• The date you contacted them
• Any response or outcome

This becomes your personal outreach tracker and your fastest route to finding more clients.

Personal Outreach: High Effort, High Reward

Personal isn’t the easy, automated marketing route; it takes time and energy, but it works.

The key is personalisation. You’re not blasting a templated message to everyone. You’re taking the time to connect, one person at a time.

• Make each message specific to the individual
• Make them relatable and show you care
• Ask thoughtful questions and invite real conversations

People can spot a blanket message from a mile away. Real connection cuts through the noise and builds the kind of trust that leads to bookings.

Nurture Every Reply

Even if someone doesn’t book immediately, they’ve taken the time to respond, and that’s a gift. Keep the conversation going.

• Offer insights or resources
• Ask how you can support them
• Stay connected without pressure

You never know who will become your next client or refer you to someone who needs what you offer.

Traditional Marketing Is Still Marketing

You don’t have to be on social media to grow a thriving holistic business. You do need to build relationships, make connections, and stay visible in ways that feel natural to you.

If you’re feeling stuck, go back to basics:

• Focus on real people, not just platforms
• Connect personally, not just professionally
• Prioritise relationships over mass marketing and reach

These approaches may seem old-school, but they remain among the fastest and most effective ways to grow a business.

Ready to get your marketing sorted?

If you’re tired of spinning your wheels and want personalised, professional support to find clients in a way that feels natural and aligned, let’s talk. We’ll explore what’s working, what’s not, and how you can create your own marketing recipe for success.

You've got this. And I’m here to help!