Your Network Could Be the Key to Finding Your Next Client
Sep 25, 2025
Your network is where hidden opportunities wait quietly for you. It can open doors and introduce new clients to your business. But have you ever stopped to think about who’s already in your network, and how they might help you grow your business?
When you’re first starting your holistic business, or if you need to find clients fast, start by looking at your network. By ‘network’, I mean everyone you’re connected to - friends, family, colleagues, peers, acquaintances, community groups, and even social media connections.
These are the people who already know, like, and trust you. They may not be looking for your help themselves, but they could know people who are. And by understanding what you do, they hold the key to helping you find clients fast. When they understand your work clearly, they’re far more likely to make helpful introductions or referrals.
I’m not including clients and enquiries in this group, as you should already be nurturing these relationships. We call these your hot leads – the people most likely to book with you now. If you want to find out more about how to nurture your hot leads, check out this blog: what marketing to do, when in your holistic business.
Building Relationships
At its core, the best marketing is about building meaningful relationships and connecting with people. Take networking, for example. It’s no longer about pushing your business on others. Instead, it’s about understanding each other’s businesses and supporting one another to grow. For holistic practitioners, this values-led approach often feels much more aligned.
Relationships are the basis of the exercise I’m going to share with you. It's something I did with my coach when we started working together, and I still refer to and update it years later. It's highlighted several opportunities for nurturing great, mutually beneficial relationships that have resulted in some exciting projects.
5-minute Idea Dump
Grab a piece of paper and start listing everyone you know. This can be a mind map or as lists – whatever format works for you. Don’t overthink it - just jot down the names of anyone you’ve crossed paths with in a personal or professional context. You can always add to this later, but this is a great starting point for understanding who you have in your network and just how many people you’re connected with.
Identify Your Network VIPs
Now you have a list of people in front of you, consider who on the list you have a relationship with that you could nurture to benefit you both. Start with just one or two people and take the time to deepen the relationship. When nurtured well, these connections can become trusted allies who actively support your growth.
Once you’ve identified your network VIPs, reach out and offer a catch-up chat, mutual support session, or skill swap.
Re-Connect and Update List
Take the remainder of your idea dump and start to identify those who might appreciate a quick update on what you’re up to now.
If you know someone is likely to be dismissive or cynical about your work, it’s okay to leave them off your list. Protect your energy. Reach out personally, in a way that feels natural, whether that’s WhatsApp, a phone call, or a handwritten note. Personalise each of the messages based on how you know them and include an update on what you’re doing – use your simple marketing message, it’s designed to help others understand and share what you do.
If you’re not sure what to include in your marketing message, this blog will help you craft yours: Creating a Marketing Message.
Keeping your outreach personal will ensure your message is authentic and genuine. You never know where this simple exercise could lead – reconnecting with people can be joyous and has the potential to attract clients to your business too.
