How to Get Your Marketing Summer-Ready

So You Can Actually Take a Break

Summer can be a beautiful contradiction for health and wellbeing practitioners. On one hand, it calls us to slow down, breathe deeply, and savour longer days. On the other hand, it can stir up guilt: "Shouldn’t I be doing more for my business? What if everything grinds to a halt?" If that sounds familiar, you’re not alone.

This summer I’m planning to downsize and move to Suffolk. A different kind of adventure from most people’s summer holiday, but one that still demands space, energy, and time. That means keeping my business light and flowing, simplifying my marketing, but still ensuring I stay visible and connected.

And I want to share that it is possible. You can take a break and keep your business humming in the background. Let’s explore how.

Embracing the Summer Slowdown: Why Less Can Be More

Summer naturally brings a quieter pace for many practitioners. Holidays and shifting schedules can all impact your availability, but that doesn’t have to be a bad thing.

Rather than resist it, what if you embraced it?

Less can be more when you:

• Allow yourself space to rest and recharge.
• Focus on maintaining gentle visibility rather than launching big campaigns.
• See summer as a chance to connect more meaningfully with your community.

This is a season for nourishing relationships, not pushing harder. That shift alone can lift a huge weight off your shoulders.

Quick Prep for a Light-Touch Summer Marketing Plan

To keep things flowing, a little preparation now can go a long way.

Set Gentle, Achievable Goals

Give yourself permission to scale back. What really needs to happen over the summer? For me, it’s about delivering for my clients and ensuring the basic growth activities are covered. Everything else can wait.

Set goals like:

• Staying top of mind with light social content – posting once a week, plus the occasional personal posts when you feel inspired.
• Nurturing existing connections – check in with one past client or enquiry per day.
• Creating space to rest and reflect – limit hours worked to four per day, 4 days a week.

Batch Your Core Content in Advance

Try batching a few core posts or emails before the summer kicks off. Choose topics that resonate with the season, like how to switch off and recharge, reconnecting with nature, how to look after your skin/body over the summer, or your own journey.

Develop blog or story ideas from seasonal activities and learnings:

• "What my veg patch taught me about patience"
• "Lessons from a walk on the beach”
• "Why slowing down helped me speed up”

A handful of pre-scheduled content can create the appearance of consistency (without you having to be constantly working).

• Schedule a weekly email, video or blog.
• Plan and schedule your social media posts in advance.

Automations to Support Your Business

• Use a scheduler to set appointments, allowing clients to automatically receive reminders of their scheduled appointments.
• Set an out-of-office on your email to let people know when you’re back working and where they can get support in the meantime if required.

Create Your Summer Marketing Recipe

If you’ve been following me for any time, you know that I’m all about creating marketing that works for you, on your terms. Be realistic with the time and resources you have available and set up a routine for yourself that you can easily work with.

I’m planning on using a simple growth routine on the days that I’m working for my marketing: 10 minutes of engaging on social media, 10 minutes of posting on social media, and 10 minutes of personal outreach to people in my audience. Then I can enjoy my day knowing I’ve done some marketing that will support my business over the summer.

Creative Summer Visibility Ideas

Your clients are probably also out enjoying the summer, so that’s an opportunity for you to get visible in a way that aligns with the summer energy.

Participate in Local Festivals and Wellness Events

Even if you’re not working a stall, show up. Many of your ideal clients are like-minded and likely to be in the same spaces. The ability to network and build your profile in an easy and informal way is often just as valuable as the more formal marketing.

Join (or Host) Community Gatherings

Think picnics, walk-and-talks, or drop-in sessions in your local park or garden. These events build trust, visibility, and referrals naturally.

My local community holds different events, including a music festival, cider festival and a fun day, and a craft and produce show. These are all great opportunities to build relationships. One client wears her branded T-shirts at these types of events, which have resulted in people approaching her about her work on numerous occasions.

Share Personal, Seasonal Stories

People connect with you more than your approach. If you’re on social media, share a photo from your garden, a lesson from a summer walk, or a moment of stillness. If you’ve scheduled some core content, you can post these extras when you feel inspired.

Let Nature Inspire Your Marketing

Capture moments from nature walks or garden time. Bring a notebook or use your phone to jot down ideas sparked by your surroundings. Even a five-minute wander can offer a metaphor, video, image or story.

Gentle Promotions

You don’t have to hustle to make sales.

Simple, Summer-Themed Lead Magnets

If you're building an email list, a summer-inspired lead magnet (a freebie you give away in return for an email address) is a great idea. Think light, helpful, easy to consume, and something your favourite client will find super helpful. A checklist, journal prompt set, a recipe, or "10-minute summer reset" could offer just enough value to stay top of mind and grow your email list at the same time.

Promote Offers That Feel Aligned and Supportive

If you do want to promote something, let it feel easy. Offer the services and products you already have. No developing new programmes and embarking on long launches. Just a friendly reminder to your audience that you’re here, that you can help, and that there’s a space for them when they’re ready.

Staying Connected

Marketing isn’t just about visibility, it’s about building relationships. Personal outreach, which is about connecting with individuals, is a traditional form of marketing and is still one of the most effective. It's about maintaining relationships with people, whether they are in your network or past clients; these are the people who are most likely to recommend you to others.

Engage with Online Groups for Inspiration and Support

Pop into your favourite Facebook groups, or come and join mine: Holistic Business Matters. It’s a friendly, no-pressure space to share ideas, stay motivated, and support each other over the summer.

Share Your Summer Marketing Ideas

Ask your peers what they’re doing and share your own plans for the summer. Sometimes, knowing others are also taking it gently can ease the pressure to "do it all.” And they may have some great ideas that you can adopt in your marketing too. You may find ways you can collaborate, so you maximise your efforts.

For example, some clients invite relevant people to collaborate on Instagram posts. This gets their posts seen by a wider audience and increases their followers. And when they are invited to collaborate with like-minded individuals in return, they have posts added to their grid and their feed, making them appear more active on social media.

Final Thoughts: Rest, Reflect, and Maintain Gentle Visibility

You don’t need to choose between time off and business growth. With a little planning, you can keep your marketing flowing lightly in the background while enjoying the summer.

Remember:

• Focus on what matters most.
• Stay connected in natural, meaningful ways.
• Use simple tools to create consistency and automate tasks.
• Allow yourself to rest.

This summer, whether you're moving house like me, enjoying festivals, taking a holiday, or simply making more space to breathe, you've got this!

And if you need a supportive place to stay on track? Come join me in my free Facebook group, Holistic Business Matters. We're in this together.