Marketing Your Holistic Business Using Polls and SurveysApr 21, 2022
Online marketers often use polls and surveys to help them engage with their audience. Polls tend to be one simple question and take seconds to respond to. Surveys generally have more questions and provide more detailed results.
The information gathered helps the marketer to understand their audience and create personalised marketing - making it more powerful.
You can adopt this idea to help you market your holistic business. Surveys and polls can help you create solutions, test ideas, build interest, launch products, and grow your email list. Ultimately, they can help you find more clients.
People absolutely love to share their opinion. Polls provide you with an opportunity to start conversations and build relationships.
Social media platforms provide you with an easy way to set up polls within your posts. You ask a single question and provide a selection of answers that the respondent can answer in seconds and requires minimum effort.
Single question survey
You can combine the idea of a poll and survey by asking a single question but giving people the opportunity to reply. They can have options of answering with an A, B or C if they are short on time, but they’re invited to share their thoughts on the topic too.
You could ask your audience to pick their favourite idea for something you’re working on or to help you decide on a topic for your next blog. Ask any question as long it’s relevant to you, your work and your brand.
When someone comments, reply and start a conversation with them. Getting people talking and interacting with you is the best way to build relationships. Use this as an opportunity to point them in the right direction for useful information, continue the conversation offline or make them an offer.
Having good engagement on your social media posts will help them to get seen by more people - the platforms will see you’re interesting to your audience, so they’ll increase your reach.
Online survey software
There are lots of survey software and many have free versions. I use Survey Monkey which allows you to create a survey where you can ask open-ended questions or provide multiple choice answers. Once set up, you have a link that you can email or share on social media to collect answers. When the survey time has ended, you can download the information to analyse the responses.
Open-ended questions will give you the specific words your clients use to describe their problems. Knowing their language is absolute gold for your marketing. You can use them in your messages to show you understand your clients and their needs.
Online surveys are great, but they do take effort to complete. Some people are put off responding as they think it will take a long time. Keep them short and make sure people know they are only 3 questions long or will take 2 minutes to complete.
Arranging a conversation whether in person, online or by phone is a great way to understand the struggles your clients face. You’ll also get to know the language they use and how they describe their challenges which you can then reflect in your marketing.
For more information on this, check out my blog and podcast: researching your ideal clients to find more like them.
Before you start any survey, ask yourself why you’re doing it and understand what you want to achieve. Having a goal and knowing what you want to discover from your survey will help you create one that is fit for purpose.
Keep your survey as short and as simple as possible. People are busy and the last thing they need is to get stuck answering a barrage of questions.
Share results where possible as people love to know their opinion is valued. This is done automatically on many of the polls on social media. If you can’t share results straight away, make sure you thank people and reinforce you value their opinion.
Surveys and polls are a great way to inspire and enhance your marketing efforts and demonstrate the insights you have into your audience.
If you struggle with marketing your holistic business and finding clients, book a call with me and find out how I can help you.