How to Write Your Bios

Your bio is a summary of who you are and what you do. As a holistic practitioner, your bio will appear in all sorts of places from your social media profiles to directories and on your Google Business Profile, your website and other marketing materials.

It’s important to have a consistent bio that people will easily recognise as you. The easiest way to do this is to have templates ready to copy and paste as and when you need them. They can always be tweaked to suit the media but you will have the foundation of your bio done.

If you have a marketing message already, this will help you craft your bio – if not, this article will help you create yours.

Start by creating two bios, one short bio for social media platforms, and a longer one that you can use across other areas of your marketing.

Short Bio

Your profiles on social media need to be short and to the point as you’ll have a limited number of characters depending on the platform.

This version uses your marketing message as the basis of your bio with a few tweaks:

• Your approach
• The people you help
• The problem you solve
• The results you help them achieve

For example:

• Homeopath, helping anxious children to feel calm and confident.
• Osteopath, helping achy and stiff office workers to regain comfort and flexibility.
• Baby Sleep Coach, helping new mum’s get their baby to sleep through the night.

Depending on the platform, you can then add in a few words, bullet points or emoji’s to personalise your bio and add in keywords that people search for. These could be around your offers, your approach, or even your personal life (if appropriate).

Longer Bio

For these bios, you have more space to elaborate on what you do. You have the opportunity to let people have more information about you, your experience, and how you understand their issues and can help them. These are ideal for use in leaflets or presentations and other applications where people need to understand more of your story.

You need to include the following elements:

• Your short bio
• Your experience
• Your story
• Your approach and the results your clients achieve
• Next steps

For example:

I’m an Osteopath with 6-years experience in helping achy and stiff office workers to regain comfort and flexibility.

After spending a decade sitting at a desk for hours, I felt old before my years. I hurt every time I moved and started to realise I wasn’t able to do the things I used to. A visit to my Osteopath quickly identified the issue and after a short course of treatment and some practical lifestyle changes, I was feeling better than ever and inspired to train as an Osteopath myself.

I understand how miserable and limiting it is for my patients, struggling to get moving after being sat for periods of time. I combine my skills as an Osteopath with providing the practical advice and support required to get them living their life to the full. I believe with the right healthcare and support, it’s possible to feel both young at heart, and in body.

Connect with me on social media @xxxxxxx

Review Your Bios

Writing your bio isn’t one job that you do and never look at again. They need to evolve as you and your business do, so they will need reviewing and tweaking regularly.

Your bio is an important element of your marketing and is the first thing someone sees about you - a good one will help them decide that you’re the right practitioner to help them.

If you struggle with your bio and messaging, let's have a chat about how I can help you.