A Simple Marketing Plan for Your Holistic Business

Marketing your health and wellbeing business doesn’t need to feel like a never-ending to-do list. Yet, for so many practitioners, that’s exactly how it feels - scattered, overwhelming, and far from joyful. If you're exhausted from doing "all the things" and still not seeing results, it’s time to get a simple plan together!

Why Doing ‘All the Things’ Doesn’t Work

You’ve followed the advice, downloaded the free resources, and watched the masterclasses. And still, your marketing feels like an uphill struggle with little results to show for it.

It’s tempting to think that success comes from being everywhere, doing everything, and chasing every new tactic. But marketing that feels scattered doesn’t work. It dilutes your message, drains your energy, and makes it impossible to know what’s really making a difference.

Common Marketing Mistakes

Copying What Others Do

It’s easy to assume that what works for someone else will work for you. But your business, your energy, and your strengths and values are unique. If you force yourself to use someone else’s approach, it won’t feel right, you won’t show up at your best, and your audience will sense that too.

Overcomplicating Strategies

You don’t need the latest software, fancy marketing materials, or a monster plan. Simplicity brings focus. When your strategy is too complex, it’s harder to start, harder to stick to, and easier to give up on.

Complex strategies slow you down as it will take longer to put all the elements in place. I’ve known practitioners with complicated ideas for an all-singing, all-dancing website that has been years in the planning and never seen the light of day.

Shiny Object Syndrome

It’s like being a marketing magpie, attracted by the new shiny activities to promote your holistic business. You try networking, then start a YouTube channel, then join another challenge about creating challenges to find clients. When nothing sticks, you feel like marketing just doesn’t work for you. Frustration sneaks in, and you question whether marketing works for you and whether you’re even cut out to run a business.

When I first started marketing my own health and wellbeing business, I tried to do all the marketing. After all, I had a background in marketing, but working for myself was very different from having a big team. I soon fell into the trap of spreading myself too thin and doing nothing particularly well.

Eventually, I took a step back. I stripped everything back to what actually worked. For me, it was doing a podcast with a colleague, plus a monthly talk, promoted by email and social media. That focused approach not only felt easy, but it also got results.

Simplicity = Clarity + Focus

A simple marketing plan doesn’t mean doing less just for the sake of it. It means doing the right things with intention. When you align your efforts with your strengths and values, everything flows more easily. You feel clearer, more in control, and more connected to your audience. The right people will naturally be attracted to you because, at its heart, marketing is about building relationships.

Plans are live documents; they constantly evolve and develop as you do.

So, what does a simple marketing plan for holistic practitioners actually look like?

5-Step Simple Marketing Plan

Here’s a gentle, doable way to stop winging your marketing and start seeing progress:

Step 1 – Clarity: Know Where You Are & What You Want

Start with a quick audit of your marketing:

• What marketing activities are you currently doing? It’s a good idea to keep a list of your marketing assets as a reminder of things you’ve created that you can reuse or repurpose.
• What’s working? Understanding where every enquiry and client heard about you is a great way to understand what marketing is working.
• What marketing activities do you enjoy, or would like to try out?
• What feels heavy? Marketing can be fun if you pick the right approach. Anything that feels heavy or misaligned is unlikely to be the right strategy for you.

Your Ambitions

This is about setting a direction that suits you and having a compass to keep you moving forward. You use this as a guide to set your monthly, quarterly, or annual goals towards.

• What does success mean to you?
• What do you want your business and life to look like?
• What do you want to earn?
• What capacity do you have for your business?

Step 2 – Customer Focus: Understand Your Ideal Client

When you truly understand who you help, everything gets easier, from your messaging to your offers. It’s about getting under the skin of your best clients and really understanding what makes them tick - their needs, dreams, values, and struggles – it’s them as a whole person, not just their demographics. Understanding your best clients deeply will help you connect with them through your marketing.

If you want to find out more about this topic, check out my blog: Ideal Client: How to attract the right people to your business.

Step 3 – Aligned Offers: Create Offers That Resonate

Your services should feel like a natural extension of you, your passion, and your skills. When your offers feel good to you, you show up with confidence, and your clients feel that energy.

Rather than sharing just appointments, share the benefits of working with you and the results people can expect in your marketing. This helps people connect emotionally with your marketing and will attract the right people to your business.

Step 4 – Connection Strategy: Marketing That Feels Good

If you’re not a fan of social media, that’s okay - there are endless ways to market yourself! Deciding on one that suits your communication strengths will help you to show up and share in a way that feels authentic. You’re also likely to have more fun with your marketing and be quicker at creating it if it’s something you’re good at.

Whether it’s speaking, writing, podcasting, or networking, marketing yourself consistently in one or two core ways will outperform scattered efforts on lots of platforms.

Step 5 – Implementation: Small Consistent Actions

The best way to ensure you do your marketing is to create a rhythm that works with your business and life. Big goals are reached through small, steady steps rather than a quick blast and then nothing. A simple checklist or weekly routine can make your marketing feel doable and even become something you look forward to.

Join the Holistic Hub Mastermind this September

If you’re tired of marketing that makes you feel overwhelmed, it might be time for a new approach. The doors are open to my 10-month mastermind, The Holistic Hub, for September 2025 starters.

Would you like to join eight like-minded health and wellbeing practitioners who want to:

• Build a business they love and feel proud of?
• Increase their impact and make money in a way that feels good?
• Finish that big project they’ve been putting off?
• Surround themselves with people who understand them and the work they do?

You don’t have to figure it out alone. I’m here to help.

Ready to chat? Book a free call to see if the mastermind is the right fit or get the full details here.

Marketing can be easy with the right support and approach. You’ve got this!