Why Too Much Learning Can Be Bad
I love learning and can happily spend all day soaking up new information. I read a couple of books a month, listen to podcasts on my travels and I’m a member of online communities with endless courses available. New and exciting information is everywhere and it’s easy to get side-tracked from the tasks I should be doing.
The danger in constantly learning is it won’t make you a successful complementary practitioner or therapist. You can do the new course, read every business book and sign up for every blueprint available. It isn’t going to change the state of your business unless you’re putting what you learn into action.
Learning as a way of procrastinating
I often see complementary practitioners continuously learning to avoid the important and scary work of building their business. They sign up for yet another course thinking it will be the answer and make them a better practitioner or attract clients to their door.
Learning is comfortable and safe and makes you feel like you are doing something productive. There is always something to learn and more to know and learning has become a badge of honour for many practitioners.
If this is you, STOP! Whilst you need to continuously develop your skills as a practitioner, it shouldn’t be at the cost of building your business. Start where you are now and do the work you can, with the skills you currently have. You can add to them as you go but the key is to get going.
I read personal development books and I’m able to weave my new learnings into my work as I go. It hasn’t stopped me from helping my clinical clients over the last decade, I just add to my metaphoric tool kit as I go.
Just in time learning
When it comes to building your business, be selective and learn what you need to take the next step. If you focus on the things that are way too advanced, you will end up taking no action and floundering.
One of the best ways I capture ideas is by writing about them in my newsletter and blogs. For me, writing them helps me to cement the concept and by referencing the source in the article, I can easily find it later if I want more information.
Reflect on your business and think about the next step you need to take in it. What learning do you need to do in order to help you now?
Instead of trying to gather all the information, pick your select few mentors to learn from. Commit to learning about just the next step and you will be moving towards a thriving practice.
Stop consuming and start implementing
Sometimes it takes someone external to help you identify and take the right action. Whether that’s a business buddy, mastermind or coach, they will provide accountability and get you moving forward.
If you struggle with this, contact me to find out how I can help you.
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