Why Collaborations are Good for Your Complementary Practice
Collaborating with other practitioners is about forming connections to help your business grow. By combining resources and talents, you will be able to offer a broader service to your clients than just you alone.
Collaborations are a huge learning experience where you will be able to gain new skills and develop your own processes. Bringing together two or more practitioners who have different skill sets is a huge advantage to growing and developing your own practice.
When you work alone, it’s very easy to get bogged down in the day to day running of your practice. You don’t always recognise there are alternative ways of doing things which could revolutionise aspects of your business, saving you time and money.
It’s also fun to work on projects with someone else and will bring new energy to your work. It will help you to keep motivated and you will be able to keep each other accountable.
Have an agreement
Always work out an agreement between you. Decide how things will work, who is responsible for what and how you will split any profits you make. Deciding these in advance will stop any awkward conversations later down the line.
Spending hours researching on your own for inspiration isn’t enough. You will get to a point where you can’t see the woods for the trees. It’s the sharing of ideas and bouncing them around with others that inspires creativity, gives different perspectives and identifies opportunities.
Being a successful practitioner requires you to continuously build and nurture your network. You need to consistently meet new people in order to keep bringing clients to your door. Just finding new people to connect with, even if you don’t end up collaborating with them will build your network and raise your profile.
Whilst most practitioners wear every hat in their business, there are some tasks they shouldn’t do. Collaborating with others forces you to recognise and admit your strengths and weaknesses. This will help you to allocate tasks to the best person for the job rather than trying to do everything yourself.
If you are splitting the costs of a project or marketing activities with another practitioner, you will either save money or double your budget. For example, sharing a stand at an exhibition with a collaborator. You share the cost of the stand, both of you market to your own audience to increase the number of visitors and the number of potential clients being introduced to your practice.
Not every collaboration will work
Sometimes it takes working with someone to find out you are not a good fit, and that’s okay. Use the experience to learn from and you will be prepared next time an opportunity presents itself.
You may not be able to accomplish something on your own but having two or three people on board can get it done. Recently a friend who is a Pilates teacher has been working with a medical herbalist to run workshops. They have a similar client group but work in very different ways with their clients that complement each other. They can split the costs of running the workshop and marketing activities whilst growing their individual businesses. It’s a win, win situation.
If you want to start collaborating in your business and don’t know where to start, contact me for a chat to find out how I can help you.
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