Tag Archives: Niche

How to do Less Marketing and Get Better Results

Posted on by Helen Harding

Do you feel pressured to keep doing everything and anything to market your complementary practice? You add more to the list of things you ‘should’ do because you’re assuming someone else is thriving using by different marketing activity. I ran … Continue reading

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Working as a Generalist Complementary Practitioner

Posted on by Helen Harding

New practitioners often start out working as generalists while they find their niche.  Being a generalist can work if you’re already established and successful.  Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading

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Researching Your Clients

Posted on by Helen Harding

One of the easiest ways to ensure your marketing connects with people, is by listening to your existing clients. By really understanding their dreams, hopes, struggles, fears and how they feel, you can tailor your marketing, to show how you … Continue reading

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Do I Need to Pick a Niche?

Posted on by Helen Harding

A reoccurring topic among therapists and practitioners at the moment is ‘do I need to pick a niche?’. Being a generalist Ultimately, the choice is yours, it’s your business and you don’t have to pick a niche, you can work … Continue reading

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