Tag Archives: Niche

Doing Less Marketing to Find More Clients

Posted on by Helen Harding

Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they’re doing things differently? Maybe you’re feeling overwhelmed at your never-ending to-do list. There’s no question you do have … Continue reading

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Research Your Ideal Clients to Find More Like Them

Posted on by Helen Harding

When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business? If not, you could be missing out on a wealth of information … Continue reading

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Finding Clients Starts with Knowing Who You’re Looking For

Posted on by Helen Harding

When I had my knee operation, why did I see a physio who specialised in knee rehabilitation?  When my chimney leaked, why did I find a roofer rather than a general builder? It’s because I wanted an expert in the … Continue reading

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How to Pick a Niche for Your Holistic Business

Posted on by Helen Harding

If you want to be happy in your business, it’s important you enjoy working with your clients and helping them with their problems. Many practitioners want to work as generalists because they think they’ll get bored only helping one group … Continue reading

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Working as a Generalist Complementary Practitioner

Posted on by Helen Harding

New practitioners often start out working as generalists while they find their niche.  Being a generalist can work if you’re already established and successful.  Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading

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Do I Need to Pick a Niche?

Posted on by Helen Harding

A reoccurring topic among therapists and practitioners at the moment is ‘do I need to pick a niche?’. Being a generalist Ultimately, the choice is yours, it’s your business and you don’t have to pick a niche, you can work … Continue reading

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