Tag Archives: Niche

Working as a Generalist Complementary Practitioner

Posted on July 23, 2019 by Helen Harding

New practitioners often start out working as generalists while they find their niche.  Being a generalist can work if you’re already established and successful.  Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading →

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Researching Your Clients

Posted on May 22, 2018 by Helen Harding

One of the easiest ways to ensure your marketing connects with people, is by listening to your existing clients. By really understanding their dreams, hopes, struggles, fears and how they feel, you can tailor your marketing, to show how you … Continue reading →

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Do I Need to Pick a Niche?

Posted on September 29, 2016 by Helen Harding

A reoccurring topic among therapists and practitioners at the moment is ‘do I need to pick a niche?’. Being a generalist Ultimately, the choice is yours, it’s your business and you don’t have to pick a niche, you can work … Continue reading →

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