Tag Archives: Marketing

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Doing Less Marketing to Find More Clients

Posted on by Helen Harding

Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they’re doing things differently? Maybe you’re feeling overwhelmed at your never-ending to-do list. There’s no question you do have … Continue reading

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Research Your Ideal Clients to Find More Like Them

Posted on by Helen Harding

When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business? If not, you could be missing out on a wealth of information … Continue reading

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Using Case Studies and Testimonials to Find Clients

Posted on by Helen Harding

Although you’re passionate about what you do, it’s your client success stories that speak volumes when it comes to finding new clients. We’re naturally drawn to stories and want to know what happens next.  Case studies and testimonials are an … Continue reading

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Using Paid Online Advertising to Find Clients

Posted on by Helen Harding

Have you been thinking about doing paid advertising online to find clients for your holistic business? Many practitioners consider it, thinking it’s a quick or easy way to find clients.  But it isn’t a decision to take lightly – it … Continue reading

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Ask “Why?” When Picking Marketing Activities

Posted on by Helen Harding

The “why?” question is one parents’ are very familiar with.  A child will ask why to help them understand the world around them.  As adults, we sometimes stop asking “why?” and instead, accept things as the way they are. Just … Continue reading

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Stop Confusing People with Jargon and Start Finding Clients

Posted on by Helen Harding

Whilst researching content for a workshop, I discovered many therapists, coaches and healers confuse their clients with their messaging. LinkedIn has a sea of practitioners with weird and wonderful profiles.  They either focus on their collection of approaches or use … Continue reading

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Using Word-of-Mouth Marketing to Find Clients

Posted on by Helen Harding

If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you.  Also known as referral marketing, it’s one of the oldest marketing strategies and still one of the most effective. … Continue reading

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Finding Clients Starts with Knowing Who You’re Looking For

Posted on by Helen Harding

When I had my knee operation, why did I see a physio who specialised in knee rehabilitation?  When my chimney leaked, why did I find a roofer rather than a general builder? It’s because I wanted an expert in the … Continue reading

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How to Find clients by Being a Guest on a Podcast

Posted on by Helen Harding

This is my 50th episode of the Holistic Business Matters podcast, and I was reflecting on the experience.  I’m now in the habit of creating it consistently and it’s just what I do each week.  I absolutely don’t want to … Continue reading

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Is the Knowledge-Action Gap Stopping You Finding Clients?

Posted on by Helen Harding

Do you want to make a living as a therapist, coach or healer?  To do this you must market yourself to attract clients to your practice. And there are many ways to do this – there’s definitely no one size … Continue reading

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