Tag Archives: Marketing

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Stop Pushing and Start Helping

Posted on by Helen Harding

If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience.  This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading

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How do you Know if Your Marketing is Working?

Posted on by Helen Harding

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated … Continue reading

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How to Write Copy to Attract Attention

Posted on by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading

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Putting You at the Heart of Your Business

Posted on by Helen Harding

How do you feel about your CAM business?  Do you get up feeling excited for the day ahead?  Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading

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How to Make More of Your Marketing

Posted on by Helen Harding

We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible.  Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading

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Creating a Word of Mouth Marketing Strategy

Posted on by Helen Harding

Word of mouth marketing is one of the most effective marketing strategies for your complementary practice.  Studies estimate up to 90% of all buying decisions are influenced by word of mouth.  The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading

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Create Your Google My Business Page

Posted on by Helen Harding

If you run a complementary practice where you see clients in person, you qualify to have a free Google My Business (GMB) page.  Whether you have a website or not, increase your online presence by setting yours up today. GMB … Continue reading

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Following-up – The Missing Step to Finding Clients

Posted on by Helen Harding

I recently had a conversation with a friend who helps people make sales in a non-pushy way.  We were discussing a project she’d been doing and how she’d doubled the number of clients for the company, just by following up … Continue reading

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Building Connections with Your Story

Posted on by Helen Harding

A story is an incredibly powerful way to communicate.  It’s been used throughout history to pass information from generation to generation.  It helps people to understand complex ideas and remember events.  It’s also a brilliant way to breathe life into … Continue reading

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How to Understand Your Client Experience

Posted on by Helen Harding

Whatever the service or results you offer your clients, you’re also selling an experience.  It’s someone’s experience with you that gets shared whether they decide to work with you, or not.  These experiences add up and are constantly communicating.  It’s important … Continue reading

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