Tag Archives: Marketing

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Do You Understand Your Client Journey?

Posted on May 7, 2019 by Helen Harding

Your client journey is simply the route they take from discovering you, to working with you.  Once you start seeing clients, they already follow a path whether you realise it or not.  Having clarity over this will help you focus … Continue reading →

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Getting Started Creating Workshops and Programmes

Posted on April 2, 2019 by Helen Harding

Workshops and programmes are a great way to introduce extra income to your complementary practice.  They also provide clients with alternative and affordable ways to experience your approach. When you start developing any new offering, keep it simple.  Start with … Continue reading →

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Stop Pushing and Start Helping

Posted on March 19, 2019 by Helen Harding

If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience.  This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading →

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How do you Know if Your Marketing is Working?

Posted on March 12, 2019 by Helen Harding

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated … Continue reading →

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How to Write Copy to Attract Attention

Posted on March 5, 2019 by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading →

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Putting You at the Heart of Your Business

Posted on February 26, 2019 by Helen Harding

How do you feel about your CAM business?  Do you get up feeling excited for the day ahead?  Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading →

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How to Make More of Your Marketing

Posted on February 19, 2019 by Helen Harding

We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible.  Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading →

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Creating a Word of Mouth Marketing Strategy

Posted on February 12, 2019 by Helen Harding

Word of mouth marketing is one of the most effective marketing strategies for your complementary practice.  Studies estimate up to 90% of all buying decisions are influenced by word of mouth.  The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading →

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Create Your Google My Business Page

Posted on January 22, 2019 by Helen Harding

If you run a complementary practice where you see clients in person, you qualify to have a free Google My Business (GMB) page.  Whether you have a website or not, increase your online presence by setting yours up today. GMB … Continue reading →

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Following-up – The Missing Step to Finding Clients

Posted on January 15, 2019 by Helen Harding

I recently had a conversation with a friend who helps people make sales in a non-pushy way.  We were discussing a project she’d been doing and how she’d doubled the number of clients for the company, just by following up … Continue reading →

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