Tag Archives: Marketing

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Building Connections with Your Story

Posted on by Helen Harding

A story is an incredibly powerful way to communicate.  It’s been used throughout history to pass information from generation to generation.  It helps people to understand complex ideas and remember events.  It’s also a brilliant way to breathe life into … Continue reading

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How to Understand Your Client Experience

Posted on by Helen Harding

Whatever the service or results you offer your clients, you’re also selling an experience.  It’s someone’s experience with you that gets shared whether they decide to work with you, or not.  These experiences add up and are constantly communicating.  It’s important … Continue reading

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Setting up a Stand to Market a Complementary Practice

Posted on by Helen Harding

A stand is a great way to build your profile locally and introduce your services to potential clients.  It can be very low cost and because it’s in person, you get to meet and talk to lots of potential clients.  … Continue reading

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Building a Business With Conversations

Posted on by Helen Harding

Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers.  Whilst technology is behind this idea, the simplicity of building … Continue reading

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Learn by Creating Helpful Marketing

Posted on by Helen Harding

Marketing is something many complementary practitioners try and avoid at all costs.  How about using marketing help you improve your skills and knowledge as a practitioner? The key is finding topics which assist you to become a better practitioner, ideally … Continue reading

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Creating Packages for Complementary Practitioners

Posted on by Helen Harding

The starting point for most practitioners is to offer one-to-one sessions, selling one session at a time to each client.  This results in having conversations about whether they want to book another session each time.  Delaying appointments or not getting … Continue reading

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Creating a Marketing Message

Posted on by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading

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Make Your Marketing Fun

Posted on by Helen Harding

Fun is good for you!  It reduces stress, increases your creativity and if you enjoy something, you’re more likely to do it!  That’s why I’m suggesting turning your marketing into more of a fun activity. Many complementary practitioners think of … Continue reading

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8 Myths About Building a Successful Complementary Practice

Posted on by Helen Harding

There are loads of myths doing the rounds about what it takes to be a successful complementary practitioner.  Here are a few I come across regularly: Myth #1: Once qualified, clients will come Wouldn’t this be wonderful?!  Unfortunately, it’s a … Continue reading

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How to Give Talks for Your Complementary Practice

Posted on by Helen Harding

Do you run talks to promote your work as a practitioner?  If you don’t, you could be missing a trick.  Talks are a great way of marketing your services locally, getting known and finding new clients. Fifteen years ago, if … Continue reading

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