Tag Archives: Marketing

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Paid Online Advertising for a Complementary Practice

Posted on by Helen Harding

Have you been thinking about advertising your health and wellbeing business with paid online advertising?  If this is one of your chosen marketing strategies, it needs to be done strategically to make the most of your money.  Getting paid advertising … Continue reading

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Ask “Why?” When Picking Marketing Activities

Posted on by Helen Harding

The “why?” question is one parents’ are very familiar with.  A child will ask why to help them understand the world around them.  As adults, we can stop asking “why?” and start accepting things as the way they are. Just … Continue reading

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Finding Clients Quickly for your CAM Practice

Posted on by Helen Harding

When complementary practitioners need to find clients, they often focus their marketing efforts on the wrong strategies.  Many marketing activities take time to deliver results which won’t help if you need to fill your diary now. These strategies are like … Continue reading

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Do You Understand Your Client Journey?

Posted on by Helen Harding

Your client journey is simply the route they take from discovering you, to working with you.  Once you start seeing clients, they already follow a path whether you realise it or not.  Having clarity over this will help you focus … Continue reading

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Getting Started Creating Workshops and Programmes

Posted on by Helen Harding

Workshops and programmes are a great way to introduce extra income to your complementary practice.  They also provide clients with alternative and affordable ways to experience your approach. When you start developing any new offering, keep it simple.  Start with … Continue reading

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Stop Pushing and Start Helping

Posted on by Helen Harding

If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience.  This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading

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How do you Know if Your Marketing is Working?

Posted on by Helen Harding

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated … Continue reading

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How to Write Copy to Attract Attention

Posted on by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading

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Putting You at the Heart of Your Business

Posted on by Helen Harding

How do you feel about your CAM business?  Do you get up feeling excited for the day ahead?  Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading

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How to Make More of Your Marketing

Posted on by Helen Harding

We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible.  Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading

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