Tag Archives: Marketing

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Content Creation for a CAM Website

Posted on by Helen Harding

You could argue that everything you do in marketing is creating content of some description.  However, I’m talking specifically about the content created for your website which can then be shared on other platforms.  The main types of content created … Continue reading

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Using Social Media to Build a Local CAM Practice

Posted on by Helen Harding

Social media is here to stay and love it or hate it, it is an effective way of marketing your local practice.  It is a constantly changing environment and can be overwhelming so when starting out with your business, keep … Continue reading

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How to Raise Your Local Profile

Posted on by Helen Harding

It is important to build your profile locally if you want a thriving practice in your community.  Connecting with local people and getting your face known will help to build your profile and grow your business. There are ways you … Continue reading

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Getting PR for a Complementary Practice

Posted on by Helen Harding

Public relations (PR) is an effective way of marketing your business.   It’s a great option as it’s effectively free advertising and if you do your own, costs just your time.  PR done well will provide you with credibility and help … Continue reading

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Working as a Generalist Complementary Practitioner

Posted on by Helen Harding

New practitioners often start out working as generalists while they find their niche.  Being a generalist can work if you’re already established and successful.  Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading

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Paid Online Advertising for a Complementary Practice

Posted on by Helen Harding

Have you been thinking about advertising your health and wellbeing business with paid online advertising?  If this is one of your chosen marketing strategies, it needs to be done strategically to make the most of your money.  Getting paid advertising … Continue reading

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Ask “Why?” When Picking Marketing Activities

Posted on by Helen Harding

The “why?” question is one parents’ are very familiar with.  A child will ask why to help them understand the world around them.  As adults, we can stop asking “why?” and start accepting things as the way they are. Just … Continue reading

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Finding Clients Quickly for your CAM Practice

Posted on by Helen Harding

When complementary practitioners need to find clients, they often focus their marketing efforts on the wrong strategies.  Many marketing activities take time to deliver results which won’t help if you need to fill your diary now. These strategies are like … Continue reading

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Do You Understand Your Client Journey?

Posted on by Helen Harding

Your client journey is simply the route they take from discovering you, to working with you.  Once you start seeing clients, they already follow a path whether you realise it or not.  Having clarity over this will help you focus … Continue reading

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Getting Started Creating Workshops and Programmes

Posted on by Helen Harding

Workshops and programmes are a great way to introduce extra income to your complementary practice.  They also provide clients with alternative and affordable ways to experience your approach. When you start developing any new offering, keep it simple.  Start with … Continue reading

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