Tag Archives: Marketing
← Older postsBuilding Connections with Your Story
November 13, 2018A story is an incredibly powerful way to communicate. It’s been used throughout history to pass information from generation to generation. It helps people to understand complex ideas and remember events. It’s also a brilliant way to breathe life into … Continue reading
Posted in Marketing, Top Tips | Tagged Branding, Marketing, Relationships | Comments Off on Building Connections with Your StoryHow to Understand Your Client Experience
October 30, 2018Whatever the service or results you offer your clients, you’re also selling an experience. It’s someone’s experience with you that gets shared whether they decide to work with you, or not. These experiences add up and are constantly communicating. It’s important … Continue reading
Posted in Marketing, Smart Working, Top Tips | Tagged Business, Marketing, Processes | Comments Off on How to Understand Your Client ExperienceSetting up a Stand to Market a Complementary Practice
October 23, 2018A stand is a great way to build your profile locally and introduce your services to potential clients. It can be very low cost and because it’s in person, you get to meet and talk to lots of potential clients. … Continue reading
Posted in Marketing, Top Tips | Tagged Business, Marketing | Comments Off on Setting up a Stand to Market a Complementary PracticeBuilding a Business With Conversations
October 9, 2018Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers. Whilst technology is behind this idea, the simplicity of building … Continue reading
Posted in Marketing, Smart Working, Top Tips | Tagged Marketing, Networking, Thriving | Comments Off on Building a Business With ConversationsLearn by Creating Helpful Marketing
September 25, 2018Marketing is something many complementary practitioners try and avoid at all costs. How about using marketing help you improve your skills and knowledge as a practitioner? The key is finding topics which assist you to become a better practitioner, ideally … Continue reading
Posted in Marketing, Smart Working | Tagged Confidence, Marketing, Thriving | Comments Off on Learn by Creating Helpful MarketingCreating Packages for Complementary Practitioners
September 18, 2018The starting point for most practitioners is to offer one-to-one sessions, selling one session at a time to each client. This results in having conversations about whether they want to book another session each time. Delaying appointments or not getting … Continue reading
Posted in Marketing, Smart Working | Tagged Business, Marketing, Money, Pricing, Thriving, Workshops | Comments Off on Creating Packages for Complementary PractitionersCreating a Marketing Message
September 11, 2018Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
Posted in Marketing, Top Tips | Tagged Branding, Copy, Marketing | Comments Off on Creating a Marketing MessageMake Your Marketing Fun
August 29, 2018Fun is good for you! It reduces stress, increases your creativity and if you enjoy something, you’re more likely to do it! That’s why I’m suggesting turning your marketing into more of a fun activity. Many complementary practitioners think of … Continue reading
Posted in Marketing, Top Tips | Tagged Efficiency, Marketing, Routine, Thriving | Comments Off on Make Your Marketing Fun8 Myths About Building a Successful Complementary Practice
August 14, 2018There are loads of myths doing the rounds about what it takes to be a successful complementary practitioner. Here are a few I come across regularly: Myth #1: Once qualified, clients will come Wouldn’t this be wonderful?! Unfortunately, it’s a … Continue reading
Posted in Marketing, Smart Working | Tagged Business, Marketing, Thriving | Comments Off on 8 Myths About Building a Successful Complementary PracticeHow to Give Talks for Your Complementary Practice
August 7, 2018Do you run talks to promote your work as a practitioner? If you don’t, you could be missing a trick. Talks are a great way of marketing your services locally, getting known and finding new clients. Fifteen years ago, if … Continue reading
Posted in Marketing, Top Tips | Tagged Marketing, Talks, Workshops | Comments Off on How to Give Talks for Your Complementary Practice ← Older posts