Tag Archives: Efficiency

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Dealing with Your Resistance to Marketing

Posted on by Helen Harding

You know how it feels, you do some marketing for your practice and start to progress, and then comes the resistance.  You know logically that you want to build a thriving practice and that it really matters.  But, it can … Continue reading

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Keeping Things Simple

Posted on by Helen Harding

Keeping things simple is challenging when you get caught up listening to all the life and business experts.  Promoting new systems and telling you what you should and shouldn’t do, to be successful.  We’ve all heard the stories of the … Continue reading

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Building Buffers to Make Life Easier

Posted on by Helen Harding

As one of life’s ‘sensible’ characters, I have always had a tendency to build a buffer, in different areas of my life.  I was thrilled recently, when reading ‘Essentialism’ by Greg McKeown (a brilliant book about the disciplined pursuit of … Continue reading

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Being Perfectly Imperfect

Posted on by Helen Harding

I admit it – I am a recovering perfectionist!  As a child, I can remember re-writing homework because I had crossed something out.  Seriously!!! There have been times when I have caught myself procrastinating around projects, going around in circles … Continue reading

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How to Brief a Designer

Posted on by Helen Harding

As a therapist or practitioner, it’s likely you were not taught how to brief a creative in your training.   However, it is a hurdle you are likely to come up against in your business. I was really impressed by a … Continue reading

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How to Stop Information Overload

Posted on by Helen Harding

I love learning, my favourite method of consumption at the moment is podcasts, they provide me with an education on the go, whilst ironing or driving, I find inspiration. The danger of this consumption starts when you reach with information … Continue reading

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Marketing to Your Strengths

Posted on by Helen Harding

There is often a struggle when it comes to knowing where to start with marketing your practice and which strategies to choose.  We are bombarded with all the different things we ‘should’ be doing and can find ourselves easily side … Continue reading

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How to Create Your Simple Editorial Calendar

Posted on by Helen Harding

One of the tasks I find really beneficial in making sure I get stuff done is to create a simple editorial calendar.  That may seem like a big task but it doesn’t have to be, you can make it really … Continue reading

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Setting Good Routines Will Set You Free!

Posted on by Helen Harding

I have always been quite organised and good at following a routine work wise and getting through my tasks for the day but recently my days and weeks were turned upside down and I lost all momentum. I had an … Continue reading

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How much time should you spend marketing?

Posted on by Helen Harding

Ultimately there is no right or wrong answer but the more time you commit to marketing your practice (assuming you are working on the right things) the quicker your business will take off and flourish. When I first started marketing … Continue reading

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