Tag Archives: Copywriting

Research Your Ideal Clients to Find More Like Them

Posted on by Helen Harding

When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business? If not, you could be missing out on a wealth of information … Continue reading

Posted in Marketing, Podcast, Top Tips | Tagged , , , | Comments Off on Research Your Ideal Clients to Find More Like Them

The Difference Between Traditionally Published and Self-Published Books

Posted on by Helen Harding

If you dream of writing a book for your therapy, coaching or holistic health business, you have two main options to getting it published: traditionally published or self-published. With traditional publishing, you have a contract with a publisher to provide … Continue reading

Posted in Marketing, Podcast | Tagged , , , , | Comments Off on The Difference Between Traditionally Published and Self-Published Books

How to Write a Book as a Novice Author

Posted on by Helen Harding

I’d written hundreds of blogs, but nothing prepared me for the roller-coaster of writing a book. I don’t consider myself a naturally gifted writer and I started a weekly blog to develop the skill. I discovered a publisher was on … Continue reading

Posted in Marketing, Podcast, Top Tips | Tagged , , , , | Comments Off on How to Write a Book as a Novice Author

Why You Should Write a Book

Posted on by Helen Harding

For your therapy, coaching or holistic health business Do you dream about writing a book? I speak to many complementary and alternative medicine (CAM) professionals who share your dream, but sadly only a handful make it a reality. Those who … Continue reading

Posted in Marketing, Podcast | Tagged , , , , | Comments Off on Why You Should Write a Book

How to use Stories in Your Holistic Health Business

Posted on by Helen Harding

We love stories, they’re part of our human existence.  Stories have been the way we relay information throughout history with myths and legends.  Our families have their own personal tales passed from generation to generation.  We love to read and … Continue reading

Posted in Marketing, Podcast, Top Tips | Tagged , , , | Comments Off on How to use Stories in Your Holistic Health Business

How to Write Copy to Attract Attention

Posted on by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading

Posted in Marketing, Top Tips | Tagged , , , | Comments Off on How to Write Copy to Attract Attention

How to Write a Leaflet for Your Complementary Practice

Posted on by Helen Harding

A practice leaflet is a traditional way of marketing your services.  Many practitioners overlook them in preference for today’s online world.  Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading

Posted in Marketing, Top Tips | Tagged , , | Comments Off on How to Write a Leaflet for Your Complementary Practice

How to Write a Newsletter

Posted on by Helen Harding

Newsletters sent out by email are a fabulous way of building your practice.  They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading

Posted in Marketing, Smart Working, Top Tips | Tagged , , , | Leave a comment

Simple Copywriting – Finding Your Voice

Posted on by Helen Harding

Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over.  Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading

Posted in Marketing, Smart Working, Top Tips | Tagged , , | Leave a comment

How to Write Your ‘About’ Page

Posted on by Helen Harding

The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story.  It provides an insight into who you are, your personality, … Continue reading

Posted in Marketing, Top Tips | Tagged , , , | Leave a comment