Tag Archives: Copywriting

Researching Your Clients

Posted on by Helen Harding

One of the easiest ways to ensure your marketing connects with people, is by listening to your existing clients. By really understanding their dreams, hopes, struggles, fears and how they feel, you can tailor your marketing, to show how you … Continue reading

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How to Write a Leaflet for Your Complementary Practice

Posted on by Helen Harding

A practice leaflet is a traditional way of marketing your services.  Many practitioners overlook them in preference for today’s online world.  Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading

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How to Write a Newsletter

Posted on by Helen Harding

Newsletters sent out by email are a fabulous way of building your practice.  They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading

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Simple Copywriting – Finding Your Voice

Posted on by Helen Harding

Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over.  Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading

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How to Write Your ‘About’ Page

Posted on by Helen Harding

The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story.  It provides an insight into who you are, your personality, … Continue reading

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