Tag Archives: Copy

How to Write Copy to Attract Attention

Posted on March 5, 2019 by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading →

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Creating a Marketing Message

Posted on September 11, 2018 by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading →

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Simple SEO For Complementary Practitioners

Posted on March 13, 2018 by Helen Harding

Search Engine Optimisation (SEO) is a topic that makes most complementary practitioners run screaming from the building!  I want to introduce you to some of the simple steps you can take to improve your ability to be found on online. … Continue reading →

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The Power of Case Studies and Testimonials, for your Complementary, or Therapy Practice

Posted on March 28, 2017 by Helen Harding

People love stories, we are drawn to them and naturally want to know what happens next.  Stories are an incredibly powerful way to communicate and illustrate how you help people.  The way to do this in your practice is by … Continue reading →

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How to Write a Newsletter

Posted on October 27, 2016 by Helen Harding

Newsletters sent out by email are a fabulous way of building your practice.  They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading →

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Simple Copywriting – Finding Your Voice

Posted on July 26, 2016 by Helen Harding

Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over.  Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading →

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How to Write Your ‘About’ Page

Posted on February 9, 2015 by Helen Harding

The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story.  It provides an insight into who you are, your personality, … Continue reading →

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