Tag Archives: Copy

Using Case Studies and Testimonials to Find Clients

Posted on March 25, 2021 by Helen Harding

Although you’re passionate about what you do, it’s your client success stories that speak volumes when it comes to finding new clients. We’re naturally drawn to stories and want to know what happens next.  Case studies and testimonials are an … Continue reading →

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The Difference Between Traditionally Published and Self-Published Books

Posted on August 13, 2020 by Helen Harding

If you dream of writing a book for your therapy, coaching or holistic health business, you have two main options to getting it published: traditionally published or self-published. With traditional publishing, you have a contract with a publisher to provide … Continue reading →

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How to Write a Book as a Novice Author

Posted on August 6, 2020 by Helen Harding

I’d written hundreds of blogs, but nothing prepared me for the roller-coaster of writing a book. I don’t consider myself a naturally gifted writer and I started a weekly blog to develop the skill. I discovered a publisher was on … Continue reading →

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How to use Stories in Your Holistic Health Business

Posted on July 9, 2020 by Helen Harding

We love stories, they’re part of our human existence.  Stories have been the way we relay information throughout history with myths and legends.  Our families have their own personal tales passed from generation to generation.  We love to read and … Continue reading →

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How to Write Copy to Attract Attention

Posted on March 5, 2019 by Helen Harding

You want your copy to attract the attention of the reader.  It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading →

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Creating a Marketing Message

Posted on September 11, 2018 by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading →

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Simple SEO For Complementary Practitioners

Posted on March 13, 2018 by Helen Harding

Search Engine Optimisation (SEO) is a topic that makes most complementary practitioners run screaming from the building!  I want to introduce you to some of the simple steps you can take to improve your ability to be found on online. … Continue reading →

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How to Write a Newsletter

Posted on October 27, 2016 by Helen Harding

Newsletters sent out by email are a fabulous way of building your practice.  They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading →

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Simple Copywriting – Finding Your Voice

Posted on July 26, 2016 by Helen Harding

Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over.  Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading →

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How to Write Your ‘About’ Page

Posted on February 9, 2015 by Helen Harding

The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story.  It provides an insight into who you are, your personality, … Continue reading →

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