Tag Archives: Copy
Using Case Studies and Testimonials to Find Clients
March 25, 2021Although you’re passionate about what you do, it’s your client success stories that speak volumes when it comes to finding new clients. We’re naturally drawn to stories and want to know what happens next. Case studies and testimonials are an … Continue reading
Posted in Marketing, Smart Working, Top Tips | Tagged Copy, Marketing, Relationships, Testimonials | Leave a commentThe Difference Between Traditionally Published and Self-Published Books
August 13, 2020If you dream of writing a book for your therapy, coaching or holistic health business, you have two main options to getting it published: traditionally published or self-published. With traditional publishing, you have a contract with a publisher to provide … Continue reading
Posted in Marketing, Podcast | Tagged Copy, Copywriting, Marketing, Podcast, Writing a Book | Comments Off on The Difference Between Traditionally Published and Self-Published BooksHow to Write a Book as a Novice Author
August 6, 2020I’d written hundreds of blogs, but nothing prepared me for the roller-coaster of writing a book. I don’t consider myself a naturally gifted writer and I started a weekly blog to develop the skill. I discovered a publisher was on … Continue reading
Posted in Marketing, Podcast, Top Tips | Tagged Copy, Copywriting, Marketing, Podcast, Writing a Book | Comments Off on How to Write a Book as a Novice AuthorHow to use Stories in Your Holistic Health Business
July 9, 2020We love stories, they’re part of our human existence. Stories have been the way we relay information throughout history with myths and legends. Our families have their own personal tales passed from generation to generation. We love to read and … Continue reading
Posted in Marketing, Podcast, Top Tips | Tagged Copy, Copywriting, Marketing, Podcast | Comments Off on How to use Stories in Your Holistic Health BusinessHow to Write Copy to Attract Attention
March 5, 2019You want your copy to attract the attention of the reader. It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading
Posted in Marketing, Top Tips | Tagged Copy, Copywriting, Marketing, Website | Comments Off on How to Write Copy to Attract AttentionCreating a Marketing Message
September 11, 2018Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
Posted in Marketing, Top Tips | Tagged Branding, Copy, Marketing | Comments Off on Creating a Marketing MessageSimple SEO For Complementary Practitioners
March 13, 2018Search Engine Optimisation (SEO) is a topic that makes most complementary practitioners run screaming from the building! I want to introduce you to some of the simple steps you can take to improve your ability to be found on online. … Continue reading
Posted in Marketing, Top Tips | Tagged Copy, Marketing, Website | Comments Off on Simple SEO For Complementary PractitionersHow to Write a Newsletter
October 27, 2016Newsletters sent out by email are a fabulous way of building your practice. They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading
Posted in Marketing, Smart Working, Top Tips | Tagged Copy, Copywriting, Marketing, Processes | Leave a commentSimple Copywriting – Finding Your Voice
July 26, 2016Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over. Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading
Posted in Marketing, Smart Working, Top Tips | Tagged Copy, Copywriting, Marketing | Leave a commentHow to Write Your ‘About’ Page
February 9, 2015The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story. It provides an insight into who you are, your personality, … Continue reading
Posted in Marketing, Top Tips | Tagged Branding, Copy, Copywriting, Website | Leave a comment