Tag Archives: Branding

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How to Create a Style Guide for Your Holistic Business

Posted on by Helen Harding

Social media is a great way to market a health and well-being business as it’s effectively free to do – well other than your time!  That appeals to many practitioners.  And now with lockdown, social media is one of the … Continue reading

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How to Take a Great Profile Photo

Posted on by Helen Harding

As a complementary practitioner, therapist or coach, you are your brand!  People will make a split-second judgement on you and your services based on your photo, so it’s important it represents you and your brand accurately. With online marketing, you … Continue reading

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Why You Need Business Cards for Your CAM Business

Posted on by Helen Harding

And how to create a business card that works Business cards are a traditional form of marketing that often gets shunned in today’s online world.  I’d argue they should be part of your basic marketing kit, especially if you are … Continue reading

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How to Stand Out in Your Local Area

Posted on by Helen Harding

Being visible in your local area will let more people know you exist which equals more potential clients. Are you making the most of the physical space in and around your business to help you stand out? People are busy … Continue reading

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Putting You at the Heart of Your Business

Posted on by Helen Harding

How do you feel about your CAM business?  Do you get up feeling excited for the day ahead?  Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading

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Building Connections with Your Story

Posted on by Helen Harding

A story is an incredibly powerful way to communicate.  It’s been used throughout history to pass information from generation to generation.  It helps people to understand complex ideas and remember events.  It’s also a brilliant way to breathe life into … Continue reading

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Creating a Marketing Message

Posted on by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading

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Marketing With Handwritten Cards

Posted on by Helen Harding

It feels amazing when your clients rave about how you helped them and the results they achieved.  It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading

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What is Authentic Marketing?

Posted on by Helen Harding

‘Being authentic’ is one of the phrases being banded around a lot, especially in marketing and personal branding.  What does it actually mean when it comes to marketing your complementary practice?  How do you market yourself ‘authentically’? Authentic marketing starts … Continue reading

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How to Write a Leaflet for Your Complementary Practice

Posted on by Helen Harding

A practice leaflet is a traditional way of marketing your services.  Many practitioners overlook them in preference for today’s online world.  Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading

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