Tag Archives: Branding

Building Connections with Your Story

Posted on November 13, 2018 by Helen Harding

A story is an incredibly powerful way to communicate.  It’s been used throughout history to pass information from generation to generation.  It helps people to understand complex ideas and remember events.  It’s also a brilliant way to breathe life into … Continue reading →

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Creating a Marketing Message

Posted on September 11, 2018 by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading →

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Marketing With Handwritten Cards

Posted on June 26, 2018 by Helen Harding

It feels amazing when your clients rave about how you helped them and the results they achieved.  It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading →

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What is Authentic Marketing?

Posted on May 29, 2018 by Helen Harding

‘Being authentic’ is one of the phrases being banded around a lot, especially in marketing and personal branding.  What does it actually mean when it comes to marketing your complementary practice?  How do you market yourself ‘authentically’? To me, authentic … Continue reading →

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How to Write a Leaflet for Your Complementary Practice

Posted on May 15, 2018 by Helen Harding

A practice leaflet is a traditional way of marketing your services.  Many practitioners overlook them in preference for today’s online world.  Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading →

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Practitioner Branding on a Budget

Posted on March 29, 2016 by Helen Harding

Whilst branding is an important aspect of your marketing, often there isn’t the money to invest in having yours created professionally especially when you are starting out.  Even if you are established, check the following basics to make sure you … Continue reading →

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How to Write Your ‘About’ Page

Posted on February 9, 2015 by Helen Harding

The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story.  It provides an insight into who you are, your personality, … Continue reading →

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How to Start Creating Your Brand

Posted on March 7, 2014 by Helen Harding

A brand is a unique combination of elements which can include your trading name, logo and style as well as the physical attributes of a product or service you offer.  When these are put together, they create a set of … Continue reading →

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Make Your Profile Photo Work For You

Posted on January 26, 2014 by Helen Harding

As a practitioner or therapist, you are your own brand and you need to make sure that any profile photo you  use to market yourself accurately reflects you, and your message. With the increase in visibility from the internet and … Continue reading →

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