Tag Archives: Branding

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How to Take a Great Profile Photo

Posted on January 21, 2020 by Helen Harding

As a complementary practitioner, therapist or coach, you are your brand!  People will make a split-second judgement on you and your services based on your photo, so it’s important it represents you and your brand accurately. With online marketing, you … Continue reading →

Posted in Marketing, Social Media, Top Tips | Tagged Branding, Linked In, Social Media | Leave a comment

Why You Need Business Cards for Your CAM Business

Posted on October 29, 2019 by Helen Harding

And how to create a business card that works Business cards are a traditional form of marketing that often gets shunned in today’s online world.  I’d argue they should be part of your basic marketing kit, especially if you are … Continue reading →

Posted in Marketing, Top Tips | Tagged Advertising, Branding, Marketing, Networking | Comments Off on Why You Need Business Cards for Your CAM Business

How to Stand Out in Your Local Area

Posted on October 1, 2019 by Helen Harding

Being visible in your local area will let more people know you exist which equals more potential clients. Are you making the most of the physical space in and around your business to help you stand out? People are busy … Continue reading →

Posted in Marketing, Top Tips | Tagged Branding, Confidence, Marketing | Comments Off on How to Stand Out in Your Local Area

Putting You at the Heart of Your Business

Posted on February 26, 2019 by Helen Harding

How do you feel about your CAM business?  Do you get up feeling excited for the day ahead?  Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading →

Posted in Marketing, Top Tips | Tagged Branding, Business, Marketing, Thriving | Comments Off on Putting You at the Heart of Your Business

Building Connections with Your Story

Posted on November 13, 2018 by Helen Harding

A story is an incredibly powerful way to communicate.  It’s been used throughout history to pass information from generation to generation.  It helps people to understand complex ideas and remember events.  It’s also a brilliant way to breathe life into … Continue reading →

Posted in Marketing, Top Tips | Tagged Branding, Marketing, Relationships | Comments Off on Building Connections with Your Story

Creating a Marketing Message

Posted on September 11, 2018 by Helen Harding

Having a clear marketing message makes it easy for people to understand who you help and how you help them.  So often complementary practitioners try to describe their discipline.  Although you totally understand what you do, often the person you’re … Continue reading →

Posted in Marketing, Top Tips | Tagged Branding, Copy, Marketing | Comments Off on Creating a Marketing Message

Marketing With Handwritten Cards

Posted on June 26, 2018 by Helen Harding

It feels amazing when your clients rave about how you helped them and the results they achieved.  It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading →

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What is Authentic Marketing?

Posted on May 29, 2018 by Helen Harding

‘Being authentic’ is one of the phrases being banded around a lot, especially in marketing and personal branding.  What does it actually mean when it comes to marketing your complementary practice?  How do you market yourself ‘authentically’? Authentic marketing starts … Continue reading →

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How to Write a Leaflet for Your Complementary Practice

Posted on May 15, 2018 by Helen Harding

A practice leaflet is a traditional way of marketing your services.  Many practitioners overlook them in preference for today’s online world.  Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading →

Posted in Marketing, Top Tips | Tagged Branding, Copywriting, Marketing | Comments Off on How to Write a Leaflet for Your Complementary Practice

Practitioner Branding on a Budget

Posted on March 29, 2016 by Helen Harding

Whilst branding is an important aspect of your marketing, often there isn’t the money to invest in having yours created professionally especially when you are starting out.  Even if you are established, check the following basics to make sure you … Continue reading →

Posted in Marketing, Smart Working | Tagged Branding, Budget, Marketing | Leave a comment ← Older posts