Should You Create a Podcast for Your Holistic Business?

Have you discovered the amazing world of podcasts?  They’re like mini radio shows and cover every topic you can imagine from business to entertainment, politics to history, health to comedy.  Whatever your interest, you’ll find a podcast on it.

Podcasts are a great way to learn on the go, you’re not restricted to watching a screen.  You can listen to them while travelling, at the gym, doing the housework, or walking the dog – they make great use of your valuable time.

Audiobooks are popular now and people are getting used to listening to content.  Podcasts are a way of sharing your information with a new and growing audience.

{Click on the podcast player above to listen to this episode and/or read on for a detailed blog. Scroll down to the bottom for the show notes and links}

creating a podcast for a holistic health business


Podcast facts and figures*

*From Lou Mongello’s talk at YouPreneur Summit 2019

A podcast builds connection

Podcasting is a very personal way of marketing your services as it builds a connection with the listener.  People will feel your passion and will get to know you as an individual, you are welcoming them into your world.

Connecting with your clients and building relationships with your clients is the best way to market yourself as a practitioner.

My first dabble in podcasting was a series I recorded with my friend, Claire (who was my guest on episode 8 of Holistic Business Matters).  When we started, we didn’t have a clue what we were doing and were learning on the fly.  Listening to it today, I cringe, but the podcast is still a valuable source of information.  It not only supports existing clinical clients, but it brings new ones to my door, years later.  If you want a laugh at my expense, here’s a link to the show – you can do so much better than this!

Holistic Business Matters

Holistic Business MattersI always intended doing another podcast but for some reason, it stayed on my to-do list and never quite reached the top.  I’ve had 3 different show names in mind, recorded intros and still it never made it to being published.  So why is this time different?

Well, I made a commitment to myself that 2020 was the year to launch my podcast.  I decided to keep things simple and use my blog posts as inspiration for the recordings.  This meant I wasn’t overwhelming myself having to create a totally new piece of content each week.

In a perfect world, it would be a totally separate show, probably interviews where I get to speak with interesting practitioners and industry experts.  This idea got in my way before and stopped me.  So, I decided to start where I was, and with the time I had available.  In other words, I’m practising what I preach.

Get support

Even though I’d done a podcast before, technology has moved on and I wanted to make sure I did things properly this time.  I joined an online programme with podcaster and online marketer Janet Murray and podcasting expert Colin Gray.  It was created for us to get a podcast live in 60 days, taking me through a stage at a time.  There were aspects of the programme I knew but for me, the accountability and structure were a game-changer.

I’m now 9 episodes in with a full blog post on each one and show notes.  It’s starting to become part of my content creation habit and getting easier week by week.

If you want to create your own podcast, to be totally transparent, I’m an affiliate for Janet Murray and you can join the programme here.  You have the option to pay by instalments or in full but it’s well worth the investment.

If you want to create your own podcast for your practice, here are the steps:

Why do you want a podcast?

As with any marketing, know why you are creating a podcast.  They take a lot of work and commitment so you need to have a good reason to keep you motivated. Here are a few of the main reasons for starting a podcast:

Plan your podcast

This is your focus to help create your podcast easily.  You’ll have made many of the important decisions before you start to help keep you on track.

The things you need to outline in your plan are:

Naming and branding your podcast

Planning your content

Recording and editing

This takes a little practice and you will need to have a play before you start your show.  You can DIY this by watching the software tutorials and YouTube is a great source of help.

If you have the budget, outsource your editing which will save you time and help you get a professional finish.

Getting your podcast live

Once you have the finished episode, you will need to upload it to a hosting platform, don’t put it directly on your website.  The host then distributes your podcast to the different directories such as iTunes.

I was recommended Captivate on the podcasting programme and it has been really easy to get my podcast set up and working.  And I certainly wouldn’t consider myself particularly technically minded.

They walked me through the process of setting up and distributing my podcast.  They also provide the links to add the podcast to my website and the analytics to tell me how many people have downloaded the show etc.

I’ve found the whole experience really simple with Captivate and as a podcaster with them, I’m also an affiliate.

Promoting your podcast

You have to treat your podcast like any other new launch in your business and shout about it from the rooftops.  Share it everywhere you can and tell people about it.  Whilst it may feel vulnerable at first, you need to constantly tell people about it, for them to find it.  Get your friends and family on board and ask them to help you out too.

Podcasts are a commitment and take work, but they are also a brilliant asset for your business.  Once you find your stride with them, they will get easier to do.  They are a brilliant way to support your clients and a way of building your profile.  If you do decide to do your own podcast, there are lots of free resources, but I’d highly recommend investing in professional support to get you going.

If you struggle to decide what marketing to do for your practice, contact me for a chat and find out how I can help you.

Podcast 9 show notes:


Podcast 8 with Claire Brooker

Solutions for Health and Happiness Podcast

Audacity (recording software)

Zoom (video calls)

Canva (creating artwork)

Audioblocks (royalty-free music)

Get Your Podcast Live in 60 Days Programme

Captivate (podcast hosting)

Join the Holistic Business Matters Facebook group