Refresh Your Website the Simple Way
Most of us agree that having an online presence is a necessity these days. The first place I turn to when researching new things is the internet. My decision to work with someone will be influenced by their website and how easily I find what I want.
Is your health and well-being website working for you? Does it reflect you and your services? Is it simple to navigate, or does it confuse your potential clients?
Now I’m not for one minute suggesting you go straight to ‘I need a new website’. Start by reviewing how your existing website is working. If it’s not working, there’s a good chance it just needs a refresh and to be given the opportunity to perform.
If however it is very old (over 5 years) or not mobile responsive (the format changes to work easily on a mobile), you will need to consider getting a new site.
As part of my business simplification project, I’d started thinking about getting a new website. Did I really need a new website? Was I making the most of my current website? The answer to both these questions was ‘no’!
The idea of a shiny new website called to my inner creative perfectionist. I love graphics and being arty, but this wasn’t the solution. I was in the process of simplifying my business and this didn’t mean I needed a new website too.
My website just needed a freshen up (a bit like applying some good quality moisturiser), it didn’t need a full face lift.
Review what you have
I went to task reviewing my website to identify what worked and what didn’t. I tried to view it from a client perspective rather than my own. If you think about it, my website isn’t for me, it’s for the people I serve.
I got feedback from my website designer and a couple of practitioner friends who are my ideal clients. It may be hard to hear, but external feedback is important to identify your blind-spots, especially with something like a website.
If you have a website, consider the following:
- Does it clearly demonstrate who you help, how you help them and the results they can expect to achieve?
- Does it look professional and reflect you and your brand?
- Is it simple to navigate for visitors who are researching your services?
- How well is your copy written and what tone of voice does it have?
Ask for feedback on your website. Ideally ask people who could be your client and use your services. It’s also useful to get feedback from someone who understands websites and marketing.
Start with where you are
What website do you need right now in its simplest form? One that has the minimum ‘things’ and technology to do the job required. Go back to basics and think about the way a visitor uses your website. What type of service are you providing? Where do you want them to go and what do you want them to do?
What are the important things you need to have on your website?
- What must it have?
- What should it have?
- What could it have? These are things you can add later so not needed now.
- What will it absolutely not have?
Draw your website out
Go low tech and get a big sheet of paper and some coloured pens. Start planning out how you want your website to be used by your clients. Think about creating a roadmap that takes them on the minimum journey possible.
You don’t need an all singing, all dancing website! Your website just needs to be user friendly and shows clients the way.
List the updates
Take your plan and make a list of what needs to get done to update your current website.
Prioritise it according to the must have, should have, could have and absolutely not categories. Cross off anything that falls into the ‘absolutely not’ category.
You now have a list to work to which you can split into the things you can do and those you need help with. If you are outsourcing some tasks, group them together to save you time and money. See my post on briefing a designer for help with this.
Now start to work your way through the list, one job at a time and before you know it, your website will be updated. I batched similar jobs together such as updating the images for my blog to make it more efficient.
Remember, your website will always be work in progress and will never be perfect. You don’t always need the expense of a new one to make it work for you.
If you need review and feedback on your website, contact me to find out how I can help you.
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