Online Directories for Therapists and Complementary Practitioners
Gone are the days when therapists and practitioners list their details in the local Yellow Pages, waiting for potential clients to thumb through them. Today the majority of people turn to the internet to find the services they are looking for. Online directories provide us as small business owners with an overwhelming number of choices of where to appear.
“Where should I list my practice?” is a question I’ve been asked a lot recently.
Online directories and lists can be set up by individuals, professional bodies or companies and can be free or paid for. There are some great and valuable opportunities for your practice out there, that are free.
Firstly, be aware of those that are completely out of date and are not being maintained in any obvious way – avoid these as they are going to be a waste of your time and energy.
Also consider that some directories may already list you even if you haven’t submitted your details so make sure you google your name and see where it appears online. Then claim these listings for yourself to ensure your potential clients are reading what you want them to, about you.
Any directories that are managed by professional bodies will have certain requirements in order for you to be listed. This could include being a member for which there will probably be a cost associated and certain levels of education, qualifications and/or experience. It is certainly worth joining the directories of any professional bodies that you are already a member of but if you are joining one as a new member, check out the advantages of becoming a member and the potential hoops you may need to jump through – it needs to be worth your time and money to join.
You can start by listing your business on search engines which you can do free of charge:
So if you are looking for the best directories to list your business in, google your “profession” + “directory”, e.g. “osteopath directory” and see which ones come up the highest in the search results as these should be the ones with most traffic. Then take a look at them – do they look professional and feel like a good fit for your business and will reflect you accurately?
You can also google the names of other practitioners in your local area to see where they are listed as it would be useful to make sure your listing appears in the same places.
If you are considering a paid service, you need to make sure that you get a good return on your investment. What benefits are you going to get from handing over your hard earned cash? Does this directory have access to the type of client that you want to work with? Is it focused on your particular discipline or is it a more general one?
Whilst there is huge benefit from having links to your website and business, it is best to make sure they are accurate, that the work required getting them in place is focused and they are going to benefit your practice.
I’d love to know which directories you have had the best results from – contact me and let me know.
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