Marketing Alignment
Are you just starting out with your health and well-being business, or you’ve been going a while and can’t understand why it’s not working?
Would you like to learn how to find clients and build a sustainable business you’re proud of?
Join my 12-week, one-to-one programme and be guided through the process of creating a viable wellness business based on you, and the people you help.
You’ll learn how to:
- Identify who your best clients are and exactly how you help them
- Create packages and services your clients will love and what to charge for them
- Market yourself in a way that connects with your clients and feels ethical to you
- Create your personal marketing recipe – a simple plan you can follow and repeat
- Deal with any ‘demons’ you have around money and marketing your business
We’ll develop your personalised marketing approach based on your values, strengths and available time and resources. Marketing can be fun, and I can’t wait to help you discover this for yourself.
What’s included:
- Pre-programme survey providing me with an overview of your current situation
- Six 60-minute bi-weekly sessions on Zoom
- Video recordings of each session
- Follow up email after every call with your action steps and links to the resources discussed
- Accountability check-ins between calls
- Email support to keep you moving forward
Your investment is just: £750.00
If you’d prefer to pay in 3 instalments of £275 – please contact me.
Step 1
Book your place – schedule a time that suits you to start your journey, complete the short survey and pay for your programme
Step 2
Preparing for the programme – You’ll receive my guide on making the most from the programme. I’ll review your survey answers and do any research needed in advance of our first meeting.
Step 3
Our first call – we’ll get clear on your goals for the programme and this session, investigate the options available to you, answer your questions and create your personalised plan of action. At the end of the call, we’ll book the next session in our diaries.
Step 4
Follow up email – I’ll send you an email with notes from our call, your action points, links to the recording and any recommended resources.
Step 5
We’ll be in touch by email to keep you accountable, and for you to receive help and support between our calls as required.
FAQs
Can I do a discovery call before booking the programme?
I’m happy to have a call with you before you book your programme – please book a convenient time here.
Why should I use a coach-mentor?
Having someone who understands first-hand how to build and market a health and well-being business will save you time and energy. Your learning curve will be shorter, you will focus on the right tasks and you will only be investing in the things that are right for your business.
Is this just following a blueprint?
‘Blueprints’ and ‘cookie-cutter’ approaches may work for the designer, but they won’t take into consideration your individual situation, skills, resources or values, so you’ll probably find they’re just not a good fit for you. This programme is about creating your own personalised recipe to suit you, and the clients you want to help.
What if I can’t find a date to suit me?
Dates are usually open for the following 4 weeks but if you don’t see a time that suits you then contact me as I may be able to make space in my diary to accommodate you.
What kind of results can I expect from the programme?
If you take the action we agree on during each session, you should achieve your goals. I can guide you and give you the strategies, but you have to put in the work to make it happen.
Got another question? Contact me or email me: helen@helenharding.co.uk
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I’ve always been wary of marketing people because of the “you must do this or that” message. Helen’s throwaway line was: “marketing could be fun” and suggested I play to my strengths rather than do as I’d been told but unwilling to do. I chose to engage her to get me on track even thought I couldn’t afford to.
We arranged our first appointment. I got my array of incomplete marketing materials together (there were lots) and we went through them bit by bit. There were some great pieces but together they were totally inconsistent. Helen had me focus on my message, my authenticity and what I bring to my work.
Whilst holding the space for me to explore, in a kind, caring, Earth Motherly way, Helen held my hand to shift my perspective. No it wasn’t simple or even easy however the ferocious tigress support (including the odd cuff behind the ear) was powerful and effective. And it was fun!
Before I forget, another reason I worked with Helen was because she is both a therapist / practitioner herself and she knows herbalists very well (her twin is one). This slant in her life was a powerful foil to any “herbalist attitudes” I may posture.
I can’t thank Helen enough for the humour, the encouragement, the consideration and the directly and indirectly, organic exploration of my products and skills. The clarity I’ve found through re-birthing my business has usefully rippled into other parts of my life. What a great investment (did I mention that it was fun, too)!
Benn Abdy-Collins, Herbalist & Midlife Mentor