CAM Institutes & Associations
Supporting your students and members is your priority and offering training opportunities that enhance their development to create thriving practitioners is key.
Having interviewed practitioners and therapists from many different disciplines, there are common themes as to why they struggle to get their businesses running, fail to reach their full potential or even stop practising altogether.
Why CAM practitioners fail in business…
- Low confidence levels
- Limited business and marketing skills
- Lack of ongoing business support
Do you want to compliment the professional training you provide with key business and marketing skills?
Would you like to provide your students and members with effective training on how to set up and grow a practice?
Do you want to provide additional income opportunities for your establishment?
My workshops and seminars provide you with the opportunity to enhance your current offerings with additional skills practitioners require to be successful.
As a practitioner myself, I understand the challenges a new practitioner meets when marketing themselves. I’ve advised tutors within private, further and higher education environments on supporting their students. I’ve developed specialist business, marketing and confidence resources specifically for health and well-being professionals.
The training can be tailored to meet your organisation’s requirements. Provision of the training is flexible and can include workshops, seminars, conferences and online training to suit your needs and budget.
Successful practitioners will naturally advertise the benefits of your training to the next generation of practitioners.
Let’s arrange a conversation to discuss how I can support your students.
Middlesex University Student Feedback
Business Skills and Planning Workshop
What was your biggest takeaway?
- “A real example of starting up a small business and what it actually entails”
- “A comprehensive systematic approach and very useful guidelines to consider for setting up a business”
- “Content that was useful to takeaway. Guidance on doing the accounting was particularly useful in terms of the step by step system in which it was presented”
- “Enthusiasm for setting up business/feasibility”
- “Having a good concept of the step by step procedures involved”
How do you now feel about starting and running your business?
- “The workshop gives me confidence”
- “Helped in developing confidence. I think that with careful planning and foresight developed through these workshops, I should be OK starting and running my own business.”
- “The process of writing the plan and the workshop got me thinking about how to overcome challenges and visualising what it will actually be like to run it”
- “Much more confident and knowledgeable”
- “Positive, confident I have the necessary tools to begin with”
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” Having worked within universities specialising clinical training, I recognised the need for an industry specialist to teach business and marketing skills to the complementary medical students. I recommended Helen Harding to Middlesex University where she created workshops that both met the universities criteria and gave the students relevant business skills and actionable plans. Her professional and friendly approach increased the students confidence to practice and build their business once qualified.
I have worked with Helen on a number of projects relating to both private practice and within education and it is a relief to have the guidance of someone who understands the philosophy underpinning complementary medicine and the challenges in marketing a clinical practice.”
Lisa Nelson MNIMH, Medical Herbalist
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“Helen is incredibly professional and dedicated. She has a very organised and structured approach to projects whilst maintaining the flexibility to adapt to new situations quickly and effectively. Helen takes pride in everything she does and is a caring and committed individual and an asset to any person or business she works with.”
Dr. Phil Parker PhD, Personal Development Expert