How to Write Your ‘About’ Page
The about page is one of the most viewed pages on a website and it is where your reader has the opportunity to connect with you through your personal story. It provides an insight into who you are, your personality, why you do what you do, and more importantly, why they would want to connect with you.
There are a lot of opinions around what you should include on the about me page of your website as a complementary practitioner, therapist, coach or counsellor, and to be honest, there is no one right, or perfect answer, but my top tips will give you some great pointers for how to write your about page:
Research other websites
Start by having a look at the about pages on some of your favourite websites and get an idea of what you like and what you don’t – this will work as great inspiration when you are creating yours. Work out what really resonates with you and the details that draw you into that person’s life and experiences, even the length of the page – how much information do you like being shared?
Collect your ideas together by brainstorming the following questions:
- How do you want readers to feel when they read your page?
- What is it that makes you unique? If you struggle with this or the next one, ask trusted friends for their thoughts.
- What are your qualities and skills?
- What is your story?
When creating the page, make sure you write in the way you communicate naturally and that the style and the tone reflect you.
Write in the first person
Write your page from you and not in the third person as this is so off putting, remember people want to get to know you and not an impression of you.
It’s not all about you
Keep in mind that everything on your website is ultimately about what you can do for the reader and your about page is no different. A visitor to this page will want to know what’s in it for them so start with a bold statement which makes it very clear to the reader that they are in the right place.
Use the body of the page to:
- Introduce yourself
- Describe your journey
- Relay why you do what you do
It’s not a CV
Add in any professional qualifications that support your experience and passion but don’t get caught up writing up your full CV and every qualification you have, especially if it brings nothing to the party.
Who are you?
Show your softer side as long as you feel comfortable sharing and it is appropriate for your audience with a few details of your home life or hobbies. By knowing that you are a mum or that you support a charity or have an interest in a certain hobby will help to build the readers relationship with you as an individual. You could include a quirky little known fact about you, or something that makes you laugh – it doesn’t have to be delving into the depths of your personal life but just gives a little snippet of your personality.
Add images and videos
Include a profile photo, people want to see the real you especially if they are planning on working with you. If you want tips on getting a great profile photo, read this earlier article.
Include a video where you are explaining something relevant to your clients if you have one. Video is completely under-utilised by many complementary practitioners and a brilliant way of standing out.
You can also add in any logos from your qualifications and professional bodies which will provide further proof of your credibility if appropriate to your business. Make sure you include any PR you have done too.
Other ways to connect
Your about page is the perfect place to include your email sign up form and any links to social medial so that the reader has chance to connect with you on different levels.
If you’re struggling with your about page, contact me to find out how I can help.