How to Stop Procrastinating on Your Marketing

…and finally, get stuff done

I can be a master procrastinator, especially when I’m doing something that scares me. Trying to get my head around new tech can easily be dropped in favour of walking the dogs or decluttering a kitchen cupboard.

For many of the clients I work with, they procrastinate around doing any marketing.  It’s so easy to get overwhelmed with all the things you think you should be doing, and end up doing nothing.

Procrastination is stopping so many complementary practitioners from thriving and building the business they really want.

{Click on the podcast player above to listen to this episode and/or read on for a detailed blog. Scroll down to the bottom for the show notes and links}

how to stop procrastinating on your marketing


What is procrastination?

In a nutshell, procrastination is when you avoid acting on the most important thing(s).  It often hides plain sight, disguising itself as something that’s valid but it’s a disguise.

There’s the version where you’re really busy being busy on things you absolutely ‘have to’ do now!  Or, you get side-tracked by social media, pretending you’re working, but you’re scrolling and watching random videos.  How about your friend calls because their free that day and know you work for yourself?  Isn’t being flexible and able to go for lunch at the drop of a hat one of the benefits?

Why do people procrastinate?

What are your go-to procrastination habits?

How to Stop Procrastinating on Your MarketingWe all have our favourite go-to habits when we are procrastinating.  Think about what you do to avoid working on the important things in your business.  This awareness will help you to recognise when you are procrastinating and help you to step in and do something more useful instead.

Listen in to what you are telling yourself about these habits.  You may find your inner voice is trying to convince you what you’re doing has value.

What are you procrastinating about?

Do you have a big project you’re procrastinating on?  What is the one thing you’d love to finish or launch which will help to move your business forward? Use the following tips to help you move forward.

6 ways to stop procrastination

1   Minimise any distractions so turn off your phone, shut down your emails and find a place to work where you won’t be interrupted to work.

2   Set yourself your most important tasks for the day and commit to doing them before you do anything else.  If you pick your top two or three things to focus on first and it will free you up for the rest of the day.

3   Change the stories you’re telling yourself about the task in hand.  Notice what you say to yourself and make sure you’re being positive and encouraging about completing it.

4   Create systems which you can follow step by step.  This will stop you from having to think too much about what needs to be done, and instead flow through tasks.

5   Celebrate completing the most important tasks and recognise your achievements.  You could treat yourself to a little reward such as a Skype coffee with a friend or having a long lunch.

6   Have someone to keep you accountable.  This works wonders in focusing the mind and helping you to achieve more.  It can be a business buddy, a coach or mentor, as part of a membership or mastermind group.  Do whatever works best for you.

If you struggle with procrastination, contact me for a chat to find out how I can help you.

Podcast 3 show notes:

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