How to Review and Refocus Your Business
The first half of this year has flown by in a flash. As we’re just about to start the second half, it’s time to review and refocus your business and make sure you have a brilliant second half of the year.
Do you actually know how well your business has done so far this year? If the answer is no, you’re not alone! It’s far too easy to get caught up in the day to day running of things, you lose sight of what you wanted to achieve. It’s time to stop and re-align yourself and your business to end the year on a high.
Take time out
Book a half day in your diary and if possible, away from your normal environment and the usual interruptions. You want the time and space to review where you are and think about the rest of your year. Make sure you have all the information you need to hand when you do this exercise, so your decisions are based on facts.
Work out what have you achieved so far this year in relation to your goals. Take a little time to celebrate and acknowledge your achievements as they are often overlooked, especially when things get busy.
Are your goals still relevant for you and your business or have things changed? Do you see enough clients to cover your bills and pay yourself? Are you working the hours and in the way, you want to?
Identify what is working in your practice and what isn’t. This can be in any area of your business and a few small changes can make a huge impact and save you time and money. You may find some systems have gotten overly complicated or you’re spending time on marketing activities which aren’t achieving any results. If things are no longer serving you, it’s time to stop. Make sure everything you do has a reason and makes sense to your business rather than being something you think you should do.
Review your clients
Who were your favourite clients to work with and where you felt you did your best work? Is there something else you can offer them to add even more value to your services? Were there any challenges you can learn from to make your business run smoother in the future?
If you need to boost your bookings, start with your existing clients. Who can you contact who may need your help in the near future? Who have you received enquiries from who are yet to book an appointment?
Pick your project
If you’re anything like me, you have lots of projects you’d love to achieve in the next six months. Whiles you may have good intentions, trying to do them all will end in nothing being finished! Focus is your superpower for the rest of this year. Pick one big project which will make the most difference to your business and work on that. If you finish it early, you can always do another, but start by finishing one and getting it out into the world.
Plan of action
Create a plan to help you achieve your goals for the rest of the year. Start by working out everything you need to do. Then break the list down into smaller monthly goals and then into weekly actions. This chunks the goals down into achievable steps instead of being big scary goals.
Now book time in your diary to make sure you have the space to make them happen. Schedule time between your clinical and admin work making sure you build in downtime too. Getting organised and having a solid plan of action for the rest of the year will help you have an amazing end to the year.
If you struggle with doing your business review and creating a plan, contact me for a chat and find out how I can help you.
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