How to Make Great Decisions

When it comes to your marketing, how are you at making great decisions for your business?  Is this something you struggle with?  Do you find yourself procrastinating over them?

how to make great decisions

Take the pressure off

Not every decision is a ‘forever’ decision and most can be reviewed at a later date so recognise this and relax.

If you find yourself going around in circles, take some time out, away from that decision and re-centre yourself before returning to it with a clear head.

Spend less time making good decisions

In the past you may have found making decisions can consume far too much of your time and energy.  The trick is to invest the most useful amount of thought, which is a balance between too little and too much thought time, in any given decision.

At some point, we’ve all encountered analysis paralysis when making decisions as we hope to make the ‘right’ choice or find the ‘perfect’ solution, when actually ‘good enough’ would be sufficient.

If you consider the 80/20 rule when it comes to your decision making skills, 20% of your thought time and energy will be used making a decision that is 80% right and then you will waste the next 80% of your time and energy analysing it, trying to work out whether it is the perfect decision.

Get comfortable with good enough

Recognising if a decision is good enough is the key to stopping the analysis paralysis and will save you a huge amount of time and energy.

Consider what a ‘good enough’ outcome would be, and then pick the first option that ticks all those boxes.  Imagine booking a hotel room for a week’s holiday.  You need a hotel room of a certain capacity, with certain facilities at a certain price.  The person who wants to make the perfect decision will spend days researching whilst the person who chooses ‘good enough’ decides on the first one that fulfills the requirements and in turn, saves their precious time.

Talk it through

This is not an excuse to use everyone as a sounding board and make your decision by committee.  I often find by articulating my decision to a trusted friend, I come to the best conclusion for me.  Even without them saying anything.

Trust your instinct!

Have you ever gone against your instinct on a decision and then regretted it?  Even with the big decisions, your instinct will help you to make the right choice for you.  Take some time out from all the research and check in with what feels right to you.  Check out my article intuitive marketing.

Use systems

Once you have made a decision, use systems and processes to limit the times you stop you from having to keep making decisions in the same area.  Check out my article on creating checklists.

If you struggle making decisions for your business, contact me for a chat to see how I can help.

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