How to create an Amazing Slide Presentation
Presentations are a fantastic tool we can use in our marketing. Whether you’re creating a workshop, making videos or sharing slides, they’re a versatile option and well worth considering.
I’m currently working on a workshop and love playing with anything visual, it’s my happy place. Luckily my early career was working in graphic design which really helps me create good presentations. There are a few simple rules you can follow to get the best out of your presentations.
Technology allows us to do more than ever before but with that comes the responsibility to use it well. Creating a bad presentation will kill your carefully planned workshop or online course. Your participants will zone out and your message will be missed or forgotten.
Use this as your mantra when creating your presentation from the content, to the way you set it up. Using lots of different effects and transitions will take attention away from the content you are sharing. A presentation is a tool to support your message, not a download of everything you know in one place.
Less is always more when it comes to the amount of text, or the graphics and charts you produce. You want to show the key points without overwhelming people with complicated information they have to think about to understand.
Chose great images which create an impact and relate to the point you’re making whether it is literally or metaphorically. If you have your own photos use them because they will be unique. If not, there are some great royalty-free images available, I use Pixabay for mine.
Make sure your slides work with your branding and keep your choice of fonts, colours and images consistent with it. The more it reflects your brand, the more recognisable it will be to anyone viewing it.
One message per slide
Keep to one idea or message per slide. This will help the viewer to focus on what they are supposed to be learning and not get side-tracked.
Size and contrast
Make the most important points on the slide the biggest as they will draw attention to them.
Use dark backgrounds as they are easier on the eye, and white text as a contrast to indicate where you want the viewer to focus. You can use masking capabilities within the software to dim the points you have already made to make the new point stand out brightly.
See the video below for the science behind this idea and brilliant examples of how it works.
This is the number of elements you can see as a human without having to make your brain work too hard. If you use more, it will be overwhelming for your audience and they will switch off. It is better to have more slides with less on each than having a few and cramming them full of information.
Call to action
Always end your presentation by telling people what to do next. You have to have a reason for putting it together and know what action you want someone to take having viewed it.
How to avoid death by PowerPoint
This great TEDx video by David JP Phillips who explains the neuroscience behind making great presentations. He created it to demonstrate why you should understand how to put a presentation together before creating one: https://www.youtube.com/watch?v=Iwpi1Lm6dFo
If you struggle with your presentations, contact me for a chat and to find out how I can help you.
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