How do you Know if Your Marketing is Working?

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones.

Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated and like you’ve done loads of marketing, but nothing works.  The reality is you’re not sticking with anything long enough to know if it worked.  It’s a waste of your time and money as you’re just not making the most of your efforts.

Your marketing will take time to mature and for you to learn whether certain activities are viable.  Discovering what is actually working is the key to effective marketing.

how do you know if your marketing is working

What’s the point of the activity?

Who is your marketing for and what is it communicating?  Deciding on the goal for your marketing in advance will help you focus your efforts on the right things.  If you’re just blasting ‘stuff’ out there, you’ll keep very busy but get very little return on your time.

All marketing should either inspire, educate or entertain the person receiving it.  Make sure everything you do falls into one of these categories.  Also, decide what you want people to do next after experiencing your marketing, so you know where to point them e.g. visit your website, book a call, sign up to your email list etc.

How did you hear about me?

This is the question you should be asking everyone who enquires and every new client you work with.  Track the answers you get so you start to build up a picture of where clients find you.  This information is priceless and will help you decide where to focus your marketing efforts.

Understand your analytics

The number of different figures available from all the online platforms can be pretty overwhelming.  Tracking everything will become a chore, so keep it simple and identify which marketing activities are working.

Email marketing

Social media

Whilst the measures will vary on different platforms, you will find there are similarities.

Website traffic

If you are marketing your website on social media, you should start to see an increase in the traffic you’re getting to your website.  Install Google analytics on your website as it will allow you to see where people discover your website and what they do once they are there.

Google analytics is also a good way to gauge how good your website is, if the quality is poor, people won’t stick around.

Stop the things that don’t work

Now before you drop anything, make sure you have given it a chance to work.  Doing a few social media posts for a week or two isn’t an indication it won’t work for you.  You must give your marketing activities time to understand if they work.  If you have been doing something consistently for 6 months and you haven’t seen any results, it is time to stop and do something different.

Do more of what works

As you start to recognise which activities are working, boost your efforts on these.  By doing more of the things that are working, you will be using your time wisely on marketing that builds your business.

how to know if your marketing is workingKeep measuring

Regularly tracking your numbers will help you to make good decisions about your marketing.  I’d suggest making it a monthly review so you can see where your time is best spent.  It will also highlight areas you’re neglecting and motivate you to step up there too.

If you struggle to work out what marketing to focus on, contact me for a chat to find out how I can help you.

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