Where to Find Inspiration for Your Marketing
When you have a website, you have to keep it fresh by consistently adding new content. You know you should be blogging, doing videos, etc., regularly, but it can be challenging.
When it comes to creating your content, do you ever find yourself sitting at your computer and staring at a blank screen? You get sidetracked by Facebook and before you know it, you’ve been sitting there for an hour and still nothing.
Although it’s best to have your marketing planned in advance, in reality, it doesn’t always happen. The inspiration for this post was because I’d left my planning late this month and got to my desk looking for last minute inspiration. I realised I hadn’t covered this as a topic on the blog so here are my go-to sources for marketing inspiration when I need it.
This will work whether you write, create videos, updates for social, podcasts, basically any marketing where you are creating helpful information for your favourite clients.
Make a note of the questions you get asked on a regular basis and answer them in your marketing. Questions are a great way of generating relevant content for your audience. If you’re being asked, Google is being searched for the same terms.
Share your stories
Tell your personal stories and allow people little insights into your world. You don’t have to share everything, and some things are meant to stay private, but people want to get to know you and telling stories is an incredibly powerful way to do this.
I read quite a bit and will often turn the corner of a page where there is a brilliant insight or something that I can use to generate content for my audience. I’ll often start a post sharing I’d been inspired by reading a book and name it and the author. You could also do a book review if you’ve recently read something you think would be great for your favourite clients.
Pinterest and social media
Look for a quote or infographic that prompts you to write about the topic. Use it as inspiration and create your piece from your own perspective on the idea, adding in your own experience and knowledge.
Keep a reference folder of interesting emails. They will be from different people and businesses, but the common thing is, they all contain a snippet of information that’s sparked your interest. Use these to kick start an idea and see how it develops as you personalise it to you and your audience.
Update and repurpose old content
You could freshen up an old article that’s in your archives and bring it back to life. If you wrote something a few years ago, your approach will have evolved and you may have a completely different view on a topic.
There are lots of ways you can get value from your existing content by re-purposing it into a different format: Take your top tips on something and turn it into an infographic. Read an article and record it creating a podcast. Make a video or do a live stream – the options are endless.
Reviews and comparisons
People love a review. How often do you look at the reviews on something before you decide to buy? You can review your favourite products and services and provide comparisons to the other options available.
These are a great place to find ideas or ask for inspiration. Look at the different topics being discussed, find one you have an opinion on and would be interesting to your clients and do it.
Client stories and case studies
People buy people and there is nothing more powerful than the personal stories of your clients. These demonstrate their journey and how life has changed for them since working with you. You can ask clients for their stories or you could interview them and record or write them for your website.
What’s happening in the news that you can feature from your perspective and the service you offer?
Keep a list
Inspiration is all around you! You just need to have it on your radar and start noticing what you could use. Start a list and as soon as you have an idea, write it down. Then, when you come to create a piece of content if you have a number of ideas to choose from.
If you need help creating consistent content for your website, contact me and find out how coaching can help you.
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