Top Tips
What Are You Waiting for?
Waiting for something to happen is a great way of procrastinating and keeping yourself stuck. Then, once the first thing’s achieved, something else quickly replaces it. Sound familiar? If you constantly wait for something to happen, you’re sabotaging your chances … Continue reading
Building a Business With Conversations
Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers. Whilst technology is behind this idea, the simplicity of building … Continue reading
How to Set Prices for a Complementary Practice
Setting prices can be an emotive topic for many complementary practitioners. You can attract a good flow of clients with amazing marketing, but if you don’t have your prices set properly, you could still struggle financially. Pricing acts as a … Continue reading
Creating a Marketing Message
Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
What to do When Someone Says, “You’re Too Expensive!”
Have you experienced that awkward moment when someone you’d love to help says “you’re too expensive”? They may continue with “the cost is higher than I expected”, or “I can get the same cheaper from another practitioner”. Then comes the … Continue reading
Make Your Marketing Fun
Fun is good for you! It reduces stress, increases your creativity and if you enjoy something, you’re more likely to do it! That’s why I’m suggesting turning your marketing into more of a fun activity. Many complementary practitioners think of … Continue reading
How to Give Talks for Your Complementary Practice
Do you run talks to promote your work as a practitioner? If you don’t, you could be missing a trick. Talks are a great way of marketing your services locally, getting known and finding new clients. Fifteen years ago, if … Continue reading
Overcoming a Scarcity Mindset
Growing up, I remember my parents working ridiculously hard and money was tight. I believed life was a struggle, money was scarce, and I always had to compromise on what I bought, often going for the cheaper option instead of … Continue reading
How to Stop Time Running Away With You
Some days it takes all day to do a certain task, another day it will only take a couple of hours. How come similar jobs can take different times to complete? I recently discovered this phenomenon has a name ‘Parkinson’s … Continue reading
Bright Shiny Marketing Syndrome
Do any of the following resonate with you and your relationship with marketing? Bouncing around from one thing to another, you throw everything out there and hope something sticks You’re lured into trying out the next new marketing thing because … Continue reading