Top Tips
Doing Less Marketing to Find More Clients
Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they’re doing things differently? Maybe you’re feeling overwhelmed at your never-ending to-do list. There’s no question you do have … Continue reading
Research Your Ideal Clients to Find More Like Them
When was the last time you really listened to your favourite clients and the language they use? Have you ever done any client research for your holistic business? If not, you could be missing out on a wealth of information … Continue reading
Using Case Studies and Testimonials to Find Clients
Although you’re passionate about what you do, it’s your client success stories that speak volumes when it comes to finding new clients. We’re naturally drawn to stories and want to know what happens next. Case studies and testimonials are an … Continue reading
Ask “Why?” When Picking Marketing Activities
The “why?” question is one parents’ are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are. Just … Continue reading
Stop Confusing People with Jargon and Start Finding Clients
Whilst researching content for a workshop, I discovered many therapists, coaches and healers confuse their clients with their messaging. LinkedIn has a sea of practitioners with weird and wonderful profiles. They either focus on their collection of approaches or use … Continue reading
Changing Bad Habits That Stop You Finding Clients
Our lives are run by our habits – they affect us as individuals, across groups and cultures. The ability to run habits automatically reduces the number of decisions we need to make. Unfortunately, there are some bad habits that sabotage … Continue reading
Using Word-of-Mouth Marketing to Find Clients
If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you. Also known as referral marketing, it’s one of the oldest marketing strategies and still one of the most effective. … Continue reading
How to Find clients by Being a Guest on a Podcast
This is my 50th episode of the Holistic Business Matters podcast, and I was reflecting on the experience. I’m now in the habit of creating it consistently and it’s just what I do each week. I absolutely don’t want to … Continue reading
Creating Your Vision
Having a clear vision will help you define what sort of business you should build that works for you. It’s one of the best things you can do for your business, but so often gets completely missed out. Without a … Continue reading
11 Last-Minute Christmas Marketing Ideas
For Your Holistic Businesses What are you like when it comes to preparing for Christmas? I did a quiz last week and I came out as a ‘laid-back Lizzie’ which is pretty accurate. I usually have most things organised with … Continue reading