Smart Working
Creating a Word of Mouth Marketing Strategy
Word of mouth marketing is one of the most effective marketing strategies for your complementary practice. Studies estimate up to 90% of all buying decisions are influenced by word of mouth. The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading
Following-up – The Missing Step to Finding Clients
I recently had a conversation with a friend who helps people make sales in a non-pushy way. We were discussing a project she’d been doing and how she’d doubled the number of clients for the company, just by following up … Continue reading
Unfinished Masterpieces – Resurrecting Projects
I love decluttering, I find it therapeutic and a little addictive. I enjoy the process of transforming something from feeling cluttered and overwhelming to being spacious and organised. It doesn’t matter whether it’s a wardrobe or a desk full of … Continue reading
Setting Your Goals in Motion
The last article was all about setting your goals (read it here), you now need to set them in motion. Download your ideas Working on one goal at a time, create a mind map or lists on a sheet of … Continue reading
This Time Next Year…
Where do you want your complementary practice to be this time next year? Have you found yourself floating along from one day to the next with no real sense of direction? It’s so easy to get caught up in the … Continue reading
How to Review Your Year as a Complementary Practitioner
As we hurtle towards the end of the year, have you found yourself on the same merry-go-round in your business? Did you spend all your time working in your business, and not on it? Have you been repeating things that you … Continue reading
How to Understand Your Client Experience
Whatever the service or results you offer your clients, you’re also selling an experience. It’s someone’s experience with you that gets shared whether they decide to work with you, or not. These experiences add up and are constantly communicating. It’s important … Continue reading
Building a Business With Conversations
Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers. Whilst technology is behind this idea, the simplicity of building … Continue reading
How to Set Prices for a Complementary Practice
Setting prices can be an emotive topic for many complementary practitioners. You can attract a good flow of clients with amazing marketing, but if you don’t have your prices set properly, you could still struggle financially. Pricing acts as a … Continue reading
Learn by Creating Helpful Marketing
Marketing is something many complementary practitioners try and avoid at all costs. How about using marketing help you improve your skills and knowledge as a practitioner? The key is finding topics which assist you to become a better practitioner, ideally … Continue reading