Smart Working
Doing Less Marketing to Find More Clients
Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they’re doing things differently? Maybe you’re feeling overwhelmed at your never-ending to-do list. There’s no question you do have … Continue reading
Using Case Studies and Testimonials to Find Clients
Although you’re passionate about what you do, it’s your client success stories that speak volumes when it comes to finding new clients. We’re naturally drawn to stories and want to know what happens next. Case studies and testimonials are an … Continue reading
Ask “Why?” When Picking Marketing Activities
The “why?” question is one parents’ are very familiar with. A child will ask why to help them understand the world around them. As adults, we sometimes stop asking “why?” and instead, accept things as the way they are. Just … Continue reading
Stop Confusing People with Jargon and Start Finding Clients
Whilst researching content for a workshop, I discovered many therapists, coaches and healers confuse their clients with their messaging. LinkedIn has a sea of practitioners with weird and wonderful profiles. They either focus on their collection of approaches or use … Continue reading
Building Relationships and Connection to Find Clients
This week on the podcast I’m joined by Nikki Tapley of The Inspire Network. Nikki is a networking expert as well as an entrepreneur, investor and business coach. The Inspire Network is an amazing community of women, centred around building … Continue reading
Using Word-of-Mouth Marketing to Find Clients
If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you. Also known as referral marketing, it’s one of the oldest marketing strategies and still one of the most effective. … Continue reading
Finding Clients Starts with Knowing Who You’re Looking For
When I had my knee operation, why did I see a physio who specialised in knee rehabilitation? When my chimney leaked, why did I find a roofer rather than a general builder? It’s because I wanted an expert in the … Continue reading
Creating Your Vision
Having a clear vision will help you define what sort of business you should build that works for you. It’s one of the best things you can do for your business, but so often gets completely missed out. Without a … Continue reading
How to Keep Your Marketing Working Over the Holidays
Do you take a holiday from work over Christmas? When you step away from your business, does your marketing halt to a stop? If you’re taking a much-needed break, your business and marketing can continue to work for you, while … Continue reading
Making Content Creation Simple
Creating content for your business can easily become overwhelming and is something many practitioners struggle with. By keeping your content creation as simple as possible, you’re more likely to be consistent with it, and that’s where the marketing superpower is. … Continue reading