Smart Working

creating a word of mouth marketing strategy

Creating a Word of Mouth Marketing Strategy

Word of mouth marketing is one of the most effective marketing strategies for your complementary practice.  Studies estimate up to 90% of all buying decisions are influenced by word of mouth.  The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading

Setting your goals in motion

Setting Your Goals in Motion

The last article was all about setting your goals (read it here), you now need to set them in motion. Download your ideas Working on one goal at a time, create a mind map or lists on a sheet of … Continue reading

this time next year

This Time Next Year…

Where do you want your complementary practice to be this time next year? Have you found yourself floating along from one day to the next with no real sense of direction?  It’s so easy to get caught up in the … Continue reading

how to understand your client experience

How to Understand Your Client Experience

Whatever the service or results you offer your clients, you’re also selling an experience.  It’s someone’s experience with you that gets shared whether they decide to work with you, or not.  These experiences add up and are constantly communicating.  It’s important … Continue reading

building a business with conversations

Building a Business With Conversations

Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers.  Whilst technology is behind this idea, the simplicity of building … Continue reading

learning with helpful marketing

Learn by Creating Helpful Marketing

Marketing is something many complementary practitioners try and avoid at all costs.  How about using marketing help you improve your skills and knowledge as a practitioner? The key is finding topics which assist you to become a better practitioner, ideally … Continue reading