Marketing
Building Connections with Your Story
A story is an incredibly powerful way to communicate. It’s been used throughout history to pass information from generation to generation. It helps people to understand complex ideas and remember events. It’s also a brilliant way to breathe life into … Continue reading
How to Understand Your Client Experience
Whatever the service or results you offer your clients, you’re also selling an experience. It’s someone’s experience with you that gets shared whether they decide to work with you, or not. These experiences add up and are constantly communicating. It’s important … Continue reading
Setting up a Stand to Market a Complementary Practice
A stand is a great way to build your profile locally and introduce your services to potential clients. It can be very low cost and because it’s in person, you get to meet and talk to lots of potential clients. … Continue reading
What Are You Waiting for?
Waiting for something to happen is a great way of procrastinating and keeping yourself stuck. Then, once the first thing’s achieved, something else quickly replaces it. Sound familiar? If you constantly wait for something to happen, you’re sabotaging your chances … Continue reading
Building a Business With Conversations
Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers. Whilst technology is behind this idea, the simplicity of building … Continue reading
How to Set Prices for a Complementary Practice
Setting prices can be an emotive topic for many complementary practitioners. You can attract a good flow of clients with amazing marketing, but if you don’t have your prices set properly, you could still struggle financially. Pricing acts as a … Continue reading
Learn by Creating Helpful Marketing
Marketing is something many complementary practitioners try and avoid at all costs. How about using marketing help you improve your skills and knowledge as a practitioner? The key is finding topics which assist you to become a better practitioner, ideally … Continue reading
Creating Packages for Complementary Practitioners
The starting point for most practitioners is to offer one-to-one sessions, selling one session at a time to each client. This results in having conversations about whether they want to book another session each time. Delaying appointments or not getting … Continue reading
Creating a Marketing Message
Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
What to do When Someone Says, “You’re Too Expensive!”
Have you experienced that awkward moment when someone you’d love to help says “you’re too expensive”? They may continue with “the cost is higher than I expected”, or “I can get the same cheaper from another practitioner”. Then comes the … Continue reading