Marketing

bright shiny marketing syndrome

Bright Shiny Marketing Syndrome

Do any of the following resonate with you and your relationship with marketing? Bouncing around from one thing to another, you throw everything out there and hope something sticks You’re lured into trying out the next new marketing thing because … Continue reading

marketing with handwritten cards

Marketing With Handwritten Cards

It feels amazing when your clients rave about how you helped them and the results they achieved.  It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading

creating your vision

Creating Your Vision

Having a clear vision will help you define what sort of business you should build that works for you.  It’s one of the best things you can do for your business, but so often gets completely missed out.  Without a … Continue reading

What is Authentic Marketing?

‘Being authentic’ is one of the phrases being banded around a lot, especially in marketing and personal branding.  What does it actually mean when it comes to marketing your complementary practice?  How do you market yourself ‘authentically’? To me, authentic … Continue reading

researching your clients

Researching Your Clients

One of the easiest ways to ensure your marketing connects with people, is by listening to your existing clients. By really understanding their dreams, hopes, struggles, fears and how they feel, you can tailor your marketing, to show how you … Continue reading

should you work for free

Should You Work for Free?

Charging for your services as a complementary practitioner can feel yucky.  Many end up giving away far too much for free and can be left feeling drained and undervalued. Whilst you want to help as many people as possible, you … Continue reading