Marketing
Bright Shiny Marketing Syndrome
Do any of the following resonate with you and your relationship with marketing? Bouncing around from one thing to another, you throw everything out there and hope something sticks You’re lured into trying out the next new marketing thing because … Continue reading
Where to Find Inspiration for Your Marketing
When you have a website, you have to keep it fresh by consistently adding new content. You know you should be blogging, doing videos, etc., regularly, but it can be challenging. When it comes to creating your content, do you … Continue reading
Marketing With Handwritten Cards
It feels amazing when your clients rave about how you helped them and the results they achieved. It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading
Creating Your Vision
Having a clear vision will help you define what sort of business you should build that works for you. It’s one of the best things you can do for your business, but so often gets completely missed out. Without a … Continue reading
What is Authentic Marketing?
‘Being authentic’ is one of the phrases being banded around a lot, especially in marketing and personal branding. What does it actually mean when it comes to marketing your complementary practice? How do you market yourself ‘authentically’? To me, authentic … Continue reading
Researching Your Clients
One of the easiest ways to ensure your marketing connects with people, is by listening to your existing clients. By really understanding their dreams, hopes, struggles, fears and how they feel, you can tailor your marketing, to show how you … Continue reading
How to Write a Leaflet for Your Complementary Practice
A practice leaflet is a traditional way of marketing your services. Many practitioners overlook them in preference for today’s online world. Others create a leaflet only to have them sit gathering dust and never getting picked up by potential clients. … Continue reading
How to Name Your Complementary Business
Deciding on how to name your business as a complementary practitioner isn’t always that simple. There are often fears around the decision like ‘using my name will make me look small’ or ‘no one will want to pay for my … Continue reading
Should You Work for Free?
Charging for your services as a complementary practitioner can feel yucky. Many end up giving away far too much for free and can be left feeling drained and undervalued. Whilst you want to help as many people as possible, you … Continue reading
Word of Mouth Marketing for Your Health & Wellness Business
If you want a marketing strategy that requires little budget but is incredibly powerful, word of mouth marketing is for you! Also known as referral marketing, this is one of the oldest marketing strategies and still one of the most … Continue reading