Marketing
Content Creation for a CAM Website
You could argue that everything you do in marketing is creating content of some description. However, I’m talking specifically about the content created for your website which can then be shared on other platforms. The main types of content created … Continue reading
Using Social Media to Build a Local CAM Practice
Social media is here to stay and love it or hate it, it is an effective way of marketing your local practice. It is a constantly changing environment and can be overwhelming so when starting out with your business, keep … Continue reading
How to Raise Your Local Profile
It is important to build your profile locally if you want a thriving practice in your community. Connecting with local people and getting your face known will help to build your profile and grow your business. There are ways you … Continue reading
Getting PR for a Complementary Practice
Public relations (PR) is an effective way of marketing your business. It’s a great option as it’s effectively free advertising and if you do your own, costs just your time. PR done well will provide you with credibility and help … Continue reading
Working as a Generalist Complementary Practitioner
New practitioners often start out working as generalists while they find their niche. Being a generalist can work if you’re already established and successful. Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading
Why Collaborations are Good for Your Complementary Practice
Collaborating with other practitioners is about forming connections to help your business grow. By combining resources and talents, you will be able to offer a broader service to your clients than just you alone. Collaborations are a huge learning experience … Continue reading
Paid Online Advertising for a Complementary Practice
Have you been thinking about advertising your health and wellbeing business with paid online advertising? If this is one of your chosen marketing strategies, it needs to be done strategically to make the most of your money. Getting paid advertising … Continue reading
Ask “Why?” When Picking Marketing Activities
The “why?” question is one parents’ are very familiar with. A child will ask why to help them understand the world around them. As adults, we can stop asking “why?” and start accepting things as the way they are. Just … Continue reading
How to Review and Refocus Your Business
The first half of this year has flown by in a flash. As we’re just about to start the second half, it’s time to review and refocus your business and make sure you have a brilliant second half of the … Continue reading
Finding Clients Quickly for your CAM Practice
When complementary practitioners need to find clients, they often focus their marketing efforts on the wrong strategies. Many marketing activities take time to deliver results which won’t help if you need to fill your diary now. These strategies are like … Continue reading