Marketing
Stop Pushing and Start Helping
If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience. This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading
How do you Know if Your Marketing is Working?
Marketing is about engaging with people and building relationships. It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast. You will feel frustrated … Continue reading
How to Write Copy to Attract Attention
You want your copy to attract the attention of the reader. It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading
Putting You at the Heart of Your Business
How do you feel about your CAM business? Do you get up feeling excited for the day ahead? Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading
How to Make More of Your Marketing
We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible. Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading
Creating a Word of Mouth Marketing Strategy
Word of mouth marketing is one of the most effective marketing strategies for your complementary practice. Studies estimate up to 90% of all buying decisions are influenced by word of mouth. The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading
Empathy Includes Self-Empathy
As complementary practitioners, our relationship with our clients plays a crucial role in their journey to health and wellbeing. The time we spend really understanding and working with them hugely enhances the effectiveness of our work. In the UK, we … Continue reading
How to Find Your Marketing Mojo
When you have your marketing mojo, your work just flows. You’re generally in a great place and you’ll be attracting clients to your business. If you lose your mojo, it will affect your confidence, your energy and ultimately your ability … Continue reading
Create Your Google My Business Page
If you run a complementary practice where you see clients in person, you qualify to have a free Google My Business (GMB) page. Whether you have a website or not, increase your online presence by setting yours up today. GMB … Continue reading
Following-up – The Missing Step to Finding Clients
I recently had a conversation with a friend who helps people make sales in a non-pushy way. We were discussing a project she’d been doing and how she’d doubled the number of clients for the company, just by following up … Continue reading