Marketing
Creating Packages for Complementary Practitioners
The starting point for most practitioners is to offer one-to-one sessions, selling one session at a time to each client. This results in having conversations about whether they want to book another session each time. Delaying appointments or not getting … Continue reading
Creating a Marketing Message
Having a clear marketing message makes it easy for people to understand who you help and how you help them. So often complementary practitioners try to describe their discipline. Although you totally understand what you do, often the person you’re … Continue reading
What to do When Someone Says, “You’re Too Expensive!”
Have you experienced that awkward moment when someone you’d love to help says “you’re too expensive”? They may continue with “the cost is higher than I expected”, or “I can get the same cheaper from another practitioner”. Then comes the … Continue reading
Make Your Marketing Fun
Fun is good for you! It reduces stress, increases your creativity and if you enjoy something, you’re more likely to do it! That’s why I’m suggesting turning your marketing into more of a fun activity. Many complementary practitioners think of … Continue reading
8 Myths About Building a Successful Complementary Practice
There are loads of myths doing the rounds about what it takes to be a successful complementary practitioner. Here are a few I come across regularly: Myth #1: Once qualified, clients will come Wouldn’t this be wonderful?! Unfortunately, it’s a … Continue reading
How to Give Talks for Your Complementary Practice
Do you run talks to promote your work as a practitioner? If you don’t, you could be missing a trick. Talks are a great way of marketing your services locally, getting known and finding new clients. Fifteen years ago, if … Continue reading
Bright Shiny Marketing Syndrome
Do any of the following resonate with you and your relationship with marketing? Bouncing around from one thing to another, you throw everything out there and hope something sticks You’re lured into trying out the next new marketing thing because … Continue reading
Where to Find Inspiration for Your Marketing
When you have a website, you have to keep it fresh by consistently adding new content. You know you should be blogging, doing videos, etc., regularly, but it can be challenging. When it comes to creating your content, do you … Continue reading
Marketing With Handwritten Cards
It feels amazing when your clients rave about how you helped them and the results they achieved. It’s even better to know someone was so impressed, they took the time to recommend you to their family and friends. Whilst saying … Continue reading
Creating Your Vision
Having a clear vision will help you define what sort of business you should build that works for you. It’s one of the best things you can do for your business, but so often gets completely missed out. Without a … Continue reading