Marketing

How to Stand Out in Your Local Area

How to Stand Out in Your Local Area

Being visible in your local area will let more people know you exist which equals more potential clients. Are you making the most of the physical space in and around your business to help you stand out? People are busy … Continue reading

How to create an Amazing Slide Presentation

How to create an Amazing Slide Presentation

Presentations are a fantastic tool we can use in our marketing.  Whether you’re creating a workshop, making videos or sharing slides, they’re a versatile option and well worth considering. I’m currently working on a workshop and love playing with anything … Continue reading

content creation for a CAM website

Content Creation for a CAM Website

You could argue that everything you do in marketing is creating content of some description.  However, I’m talking specifically about the content created for your website which can then be shared on other platforms.  The main types of content created … Continue reading

how to raise your local profile

How to Raise Your Local Profile

It is important to build your profile locally if you want a thriving practice in your community.  Connecting with local people and getting your face known will help to build your profile and grow your business. There are ways you … Continue reading

getting pr for a complementary practice

Getting PR for a Complementary Practice

Public relations (PR) is an effective way of marketing your business.   It’s a great option as it’s effectively free advertising and if you do your own, costs just your time.  PR done well will provide you with credibility and help … Continue reading

generalist complementary practitioner

Working as a Generalist Complementary Practitioner

New practitioners often start out working as generalists while they find their niche.  Being a generalist can work if you’re already established and successful.  Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading