Marketing
Why You Need Business Cards for Your CAM Business
And how to create a business card that works Business cards are a traditional form of marketing that often gets shunned in today’s online world. I’d argue they should be part of your basic marketing kit, especially if you are … Continue reading
How to do Less Marketing and Get Better Results
Do you feel pressured to keep doing everything and anything to market your complementary practice? You add more to the list of things you ‘should’ do because you’re assuming someone else is thriving using by different marketing activity. I ran … Continue reading
How to Make the Most of Attending Events
Whether you love them or hate them, events are a great way to make new connections and grow your CAM business. It feels like this is the season of events right now! Last month was my practitioner conference, I delivered … Continue reading
How to Stand Out in Your Local Area
Being visible in your local area will let more people know you exist which equals more potential clients. Are you making the most of the physical space in and around your business to help you stand out? People are busy … Continue reading
How to create an Amazing Slide Presentation
Presentations are a fantastic tool we can use in our marketing. Whether you’re creating a workshop, making videos or sharing slides, they’re a versatile option and well worth considering. I’m currently working on a workshop and love playing with anything … Continue reading
Content Creation for a CAM Website
You could argue that everything you do in marketing is creating content of some description. However, I’m talking specifically about the content created for your website which can then be shared on other platforms. The main types of content created … Continue reading
Using Social Media to Build a Local CAM Practice
Social media is here to stay and love it or hate it, it is an effective way of marketing your local practice. It is a constantly changing environment and can be overwhelming so when starting out with your business, keep … Continue reading
How to Raise Your Local Profile
It is important to build your profile locally if you want a thriving practice in your community. Connecting with local people and getting your face known will help to build your profile and grow your business. There are ways you … Continue reading
Getting PR for a Complementary Practice
Public relations (PR) is an effective way of marketing your business. It’s a great option as it’s effectively free advertising and if you do your own, costs just your time. PR done well will provide you with credibility and help … Continue reading
Working as a Generalist Complementary Practitioner
New practitioners often start out working as generalists while they find their niche. Being a generalist can work if you’re already established and successful. Many practitioners argue to work as generalists but unfortunately, it’s often not the best long-term strategy. … Continue reading