Marketing
Following-up – The Missing Step to Finding Clients
I recently had a conversation with a friend who helps people make sales in a non-pushy way. We were discussing a project she’d been doing and how she’d doubled the number of clients for the company, just by following up … Continue reading
Wrapping Up Your Year
It’s scary to think we’re nearly at the end of the year. If like me you feel it went by in a flash, how about taking some time out to reflect on your year as a complementary practitioner? When you … Continue reading
Setting Your Goals in Motion
The last article was all about setting your goals (read it here), you now need to set them in motion. Download your ideas Working on one goal at a time, create a mind map or lists on a sheet of … Continue reading
This Time Next Year…
Where do you want your complementary practice to be this time next year? Have you found yourself floating along from one day to the next with no real sense of direction? It’s so easy to get caught up in the … Continue reading
How to Review Your Year as a Complementary Practitioner
As we hurtle towards the end of the year, have you found yourself on the same merry-go-round in your business? Did you spend all your time working in your business, and not on it? Have you been repeating things that you … Continue reading
Building Connections with Your Story
A story is an incredibly powerful way to communicate. It’s been used throughout history to pass information from generation to generation. It helps people to understand complex ideas and remember events. It’s also a brilliant way to breathe life into … Continue reading
How to Understand Your Client Experience
Whatever the service or results you offer your clients, you’re also selling an experience. It’s someone’s experience with you that gets shared whether they decide to work with you, or not. These experiences add up and are constantly communicating. It’s important … Continue reading
Setting up a Stand to Market a Complementary Practice
A stand is a great way to build your profile locally and introduce your services to potential clients. It can be very low cost and because it’s in person, you get to meet and talk to lots of potential clients. … Continue reading
What Are You Waiting for?
Waiting for something to happen is a great way of procrastinating and keeping yourself stuck. Then, once the first thing’s achieved, something else quickly replaces it. Sound familiar? If you constantly wait for something to happen, you’re sabotaging your chances … Continue reading
Building a Business With Conversations
Have you noticed websites often have chat boxes that pop up asking if they can help you? This is called conversational marketing and it’s all about building relationships with customers. Whilst technology is behind this idea, the simplicity of building … Continue reading