Marketing
Do You Understand Your Client Journey?
Your client journey is simply the route they take from discovering you, to working with you. Once you start seeing clients, they already follow a path whether you realise it or not. Having clarity over this will help you focus … Continue reading
Getting Started Creating Workshops and Programmes
Workshops and programmes are a great way to introduce extra income to your complementary practice. They also provide clients with alternative and affordable ways to experience your approach. When you start developing any new offering, keep it simple. Start with … Continue reading
Stop Pushing and Start Helping
If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience. This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading
How do you Know if Your Marketing is Working?
Marketing is about engaging with people and building relationships. It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast. You will feel frustrated … Continue reading
How to Write Copy to Attract Attention
You want your copy to attract the attention of the reader. It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading
Putting You at the Heart of Your Business
How do you feel about your CAM business? Do you get up feeling excited for the day ahead? Or are you finding it all a bit of a struggle? One of the reasons complementary practitioners fall out of love with … Continue reading
How to Make More of Your Marketing
We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible. Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading
Creating a Word of Mouth Marketing Strategy
Word of mouth marketing is one of the most effective marketing strategies for your complementary practice. Studies estimate up to 90% of all buying decisions are influenced by word of mouth. The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading
Empathy Includes Self-Empathy
As complementary practitioners, our relationship with our clients plays a crucial role in their journey to health and wellbeing. The time we spend really understanding and working with them hugely enhances the effectiveness of our work. In the UK, we … Continue reading
How to Find Your Marketing Mojo
When you have your marketing mojo, your work just flows. You’re generally in a great place and you’ll be attracting clients to your business. If you lose your mojo, it will affect your confidence, your energy and ultimately your ability … Continue reading