Marketing
Why Collaborations are Good for Your Complementary Practice
Collaborating with other practitioners is about forming connections to help your business grow. By combining resources and talents, you will be able to offer a broader service to your clients than just you alone. Collaborations are a huge learning experience … Continue reading
Paid Online Advertising for a Complementary Practice
Have you been thinking about advertising your health and wellbeing business with paid online advertising? If this is one of your chosen marketing strategies, it needs to be done strategically to make the most of your money. Getting paid advertising … Continue reading
Ask “Why?” When Picking Marketing Activities
The “why?” question is one parents’ are very familiar with. A child will ask why to help them understand the world around them. As adults, we can stop asking “why?” and start accepting things as the way they are. Just … Continue reading
How to Review and Refocus Your Business
The first half of this year has flown by in a flash. As we’re just about to start the second half, it’s time to review and refocus your business and make sure you have a brilliant second half of the … Continue reading
Finding Clients Quickly for your CAM Practice
When complementary practitioners need to find clients, they often focus their marketing efforts on the wrong strategies. Many marketing activities take time to deliver results which won’t help if you need to fill your diary now. These strategies are like … Continue reading
Do You Understand Your Client Journey?
Your client journey is simply the route they take from discovering you, to working with you. Once you start seeing clients, they already follow a path whether you realise it or not. Having clarity over this will help you focus … Continue reading
Getting Started Creating Workshops and Programmes
Workshops and programmes are a great way to introduce extra income to your complementary practice. They also provide clients with alternative and affordable ways to experience your approach. When you start developing any new offering, keep it simple. Start with … Continue reading
Stop Pushing and Start Helping
If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience. This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading
How do you Know if Your Marketing is Working?
Marketing is about engaging with people and building relationships. It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast. You will feel frustrated … Continue reading
How to Write Copy to Attract Attention
You want your copy to attract the attention of the reader. It’s especially important when you’re writing a sales page or an ad where you want someone to act. It must be targeted and specific to inspire someone to read … Continue reading