why create helpful marketing

Stop Pushing and Start Helping

If you’re frustrated with marketing and not getting results, it could be you’ve been unknowingly focussing your efforts on the smallest available audience.  This is where you announce your existence and availability with messages like “book now”, or “one space … Continue reading

how do you know if your marketing is working

How do you Know if Your Marketing is Working?

Marketing is about engaging with people and building relationships.  It works both to maintain the connection with your existing clients and attract new ones. Jumping around from one activity to another will get you nowhere fast.  You will feel frustrated … Continue reading

How to make more of your marketing

How to Make More of Your Marketing

We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible.  Upcycling or repurposing items to give them a new lease of life is a great way … Continue reading

creating a word of mouth marketing strategy

Creating a Word of Mouth Marketing Strategy

Word of mouth marketing is one of the most effective marketing strategies for your complementary practice.  Studies estimate up to 90% of all buying decisions are influenced by word of mouth.  The book ‘Talk Triggers’ by Jay Baer and Daniel … Continue reading

empathy includes self empathy

Empathy Includes Self-Empathy

As complementary practitioners, our relationship with our clients plays a crucial role in their journey to health and wellbeing.  The time we spend really understanding and working with them hugely enhances the effectiveness of our work. In the UK, we … Continue reading

how to find your marketing mojo

How to Find Your Marketing Mojo

When you have your marketing mojo, your work just flows.  You’re generally in a great place and you’ll be attracting clients to your business.  If you lose your mojo, it will affect your confidence, your energy and ultimately your ability … Continue reading

google my business page for CAM practitioners

Create Your Google My Business Page

If you run a complementary practice where you see clients in person, you qualify to have a free Google My Business (GMB) page.  Whether you have a website or not, increase your online presence by setting yours up today. GMB … Continue reading