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Author Archives: Helen Harding

The Power of Surveys and Polls for Marketing

Online marketers are using polls and surveys to help them engage with their audiences.  Polls tend to be one simple question and take seconds to respond to.  Surveys generally have more questions and will provide more detailed results. The information … Continue reading →

Why Collaborations are Good for Your Complementary Practice

Collaborating with other practitioners is about forming connections to help your business grow.  By combining resources and talents, you will be able to offer a broader service to your clients than just you alone. Collaborations are a huge learning experience … Continue reading →

Paid Online Advertising for a Complementary Practice

Have you been thinking about advertising your health and wellbeing business with paid online advertising?  If this is one of your chosen marketing strategies, it needs to be done strategically to make the most of your money.  Getting paid advertising … Continue reading →

Ask “Why?” When Picking Marketing Activities

The “why?” question is one parents’ are very familiar with.  A child will ask why to help them understand the world around them.  As adults, we can stop asking “why?” and start accepting things as the way they are. Just … Continue reading →

Batching to Save You Time and Stress

Batching is a way of being super productive and is simply doing similar tasks together.  It will save you a serious amount of time and stress. Anything that frees up time is worth doing in my book, and batching is … Continue reading →

How to Get Out of Your Comfort Zone

We are creatures of habit and there is comfort in the known.  We feel safe when we’re hiding in our comfort zone and to move away from it is scary.  Whilst we may logically want to thrive, is being stuck … Continue reading →

How to Review and Refocus Your Business

The first half of this year has flown by in a flash.  As we’re just about to start the second half, it’s time to review and refocus your business and make sure you have a brilliant second half of the … Continue reading →

Finding Clients Quickly for your CAM Practice

When complementary practitioners need to find clients, they often focus their marketing efforts on the wrong strategies.  Many marketing activities take time to deliver results which won’t help if you need to fill your diary now. These strategies are like … Continue reading →

How to Get Stuff Done

I’ve just finished ‘Finish, Give Yourself the Gift of Done’ by Jon Acuff.  Ironically finishing books is something I’m rather good at.  Sadly, I can’t say this for every project I’ve started. I love starting and planning projects and constantly … Continue reading →

Do You Understand Your Client Journey?

Your client journey is simply the route they take from discovering you, to working with you.  Once you start seeing clients, they already follow a path whether you realise it or not.  Having clarity over this will help you focus … Continue reading →