Ask “Why?” When Picking Marketing Activities
The “why?” question is one parents’ are very familiar with. A child will ask why to help them understand the world around them. As adults, we can stop asking “why?” and start accepting things as the way they are.
Just because something has become the norm in marketing, it doesn’t mean it’s the right thing for you.
We’ve all fallen into this trap at times. Comparing ourselves to others and thinking we should be doing the same as them, doing more, doing bigger, doing better. You then get caught up doing the things you think you should be doing instead of what works.
So, before you run off and do the next marketing activity, ask yourself why:
- Why am I doing this?
- Does it help me achieve my goals?
- Is this what I really want to spend my time doing?
- Does it make my clients happy?
- Will it attract clients to my practice?
Whilst you should always strive to be visible and get yourself out there. Make sure you do it strategically and not as a knee jerk reaction to something you’ve seen someone else do.
She has a full diary of clients from an established referral system. She’s happy with her business as it stands and only wants to work in person. So why did she want an all singing all dancing new website? It was because it’s what other practitioners have. Why was she planning on doing weekly videos? Because she’d heard you must make videos these days.
On reflection, they didn’t add anything to her business other than a lot of work and money. She had no intention of creating additional income online and was at capacity with her client numbers.
For now, she can have an online presence by claiming her Google My Business page and being listed in her professional directories and on LinkedIn. If in the future, she changes her mind and wants to move online, absolutely build an amazing website. But do it because the time is right.
Stop and ask why
Next time you find yourself drawn to doing something new to market your complementary practice, stop and ask why. Think about what you want to achieve from the activity and whether it is the best use of your time and resources right now.
Ask yourself why out loud as it will help you to put things into perspective. Sometimes you just need to talk things through to get the right answer for you.
You may have to delve a little deeper by asking yourself why a few times. Eventually, you will get to the reasoning behind it and will then be able to make a considered decision.
Does it fit
How does this activity fit in with the other marketing you do and your goals? Is it something that easily fits alongside what you already do or will it replace something else? By understanding how it fits, you will understand whether it will help you, or potentially be a form of procrastination for you.
No may mean not right now
If you stop yourself from doing a particular activity, it doesn’t mean you never re-visit it. It just means you have other priorities in your business right now. Redesigning your website may be fun but if your immediate goal is to get clients, it’s not your priority.
Check it out
If you’re not sure why you should do something, do your research first. Talk it through with a business buddy, your mastermind group or coach. It will help you to focus on the things that are important to you and your business.
When you create anything in your business, you want your clients to care about what you are doing. It has to be something meaningful to both you and the person consuming it.
If you struggle to work out whether certain activities are right for you, contact me to find out how I can help you.
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